AAPENOW’s 2024 Spring/Summer Collection is an Ode to Japanese Design Heritage

Tokyo is an epicenter for design and urban culture, setting streetwear trends that circulate far beyond Japan. Embracing this eclectic streetwear aesthetic, AAPENOW, a subset of AAPE BY *A BATHING APE®️, decided to head to Tokyo for its latest Spring/Summer 2024 collection campaign: an ode to the blend of both contemporary and heritage Japanese influences that the range encompasses.

This collection is characterized by duality — it’s both wearable and accessible, yet still highlights sophisticated silhouettes and tones. The collection’s color palette, delicate yellows, soft pinks, and tranquil teal-blues, reflects the serenity of the natural backdrop where the campaign takes place, in Sentō, Japan. AAPE’s signature camouflage print, as well as bolder plaid and striped patterns, act as foils to the more muted colorways included in the assortment.

1 of 20

Aapenow

2 of 20

Aapenow

3 of 20

Aapenow

4 of 20

Aapenow

5 of 20

Aapenow

6 of 20

Aapenow

7 of 20

Aapenow

8 of 20

Aapenow

9 of 20

Aapenow

10 of 20

Aapenow

11 of 20

Aapenow

12 of 20

Aapenow

13 of 20

Aapenow

14 of 20

Aapenow

15 of 20

Aapenow

16 of 20

Aapenow

17 of 20

Aapenow

18 of 20

Aapenow

19 of 20

Aapenow

20 of 20

Aapenow

Juxtaposing many of the understated aspects of the collection, such as relaxed fits and tedious tailoring, more playful motifs appear across the collection — from fresh plum-blossom insignias to denim patches. These complementary design elements mirror the inventive nature of Japanese fashion culture, which pushes the boundaries by blending minimalism with a street style flair.

1 of 7

Aapenow

2 of 7

Aapenow

3 of 7

Aapenow

4 of 7

Aapenow

5 of 7

Aapenow

6 of 7

Aapenow

7 of 7

Aapenow

AAPENOW’s 2024 Spring/Summer range highlights athletic tracksuits, vests, t-shirts, shorts, and a new launch for the brand: sun-protective jackets. Each lightweight jacket is crafted from UPF40+ UV-resistant materials, inviting wearers to explore the outdoors and ensuring protection from harsh ultraviolet rays.

 

View this post on Instagram

 

A post shared by aapestore @aapestore

To learn more about AAPENOW’s 2024 Spring/Summer collection, visit aape.jp. AAPE’s Kyoto Store is now open and there will be exclusive items coming soon.

370 1F Naramono-cho, Shijo-Dori Gokomachinishiiru

Shimogyo-ku, Kyoto, 600-8004, Japan

Opening Hours: 11:00 – 20:00