Dior FW24 Spotlights the House's Fabled Miss Dior Line

With big logos, Maria Grazia Chiuri lauds the casual, well-priced sub-label, which launched as Dior’s bid to reach younger women in 1967.

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After staging her Dior Spring/Summer 2024 collection against the empowered feminist visuals of artist Elena Bellatoni in September of last year, Maria Grazia Chiuri on Tuesday returned to the Paris Fashion Week stage to put forth her Fall/Winter 2024 manifesto: a continued championship of womanhood through the lens of Miss Dior.

The French fashion house launched the more affordable sub-label in 1967, when creative director Marc Bohan sought to fulfill Christian Dior’s wish to “dress all women around the world,” per @stylenotcom. Designed by Philippe Guibourgé, Miss Dior’s product lineup was well-priced, practical and casual, as the Maison aimed to reach a younger consumer base. Today, many of Chiuri’s designs are covered in the youthful imprint’s sprayed iconography, nodding to Miss Dior’s paramount debut almost 60 years later.

To the soundtrack of “Je T’aime Moi Non Plus,” Dior’s archive-inspired ensembles circled an installation crafted by Indian artist Shakuntala Kulkarni, whose work examines the female body’s place in the world. Chiuri’s galvanized pieces included khaki-colored suiting separates, like trench coats, double-breasted jackets, oversized blazers, pleated dress trousers and straight skirts. On a neutral palette, Miss Dior’s black-and-white motif was simply unmissable, appearing in grand lettering across the torsos, arms and legs of various silhouettes.

Later on, the collection’s textile rolodex grew larger. Tailored outerwear, folded skirts and wide-legged trousers enlisted faded washed denim, while a number of strong-shouldered overcoats, cropped jackets and short skirts supplied a preppy uniform in colorful tweed. Leather became the canvas for myriad cheetah-printed layers, and a line of shimmering, crystal-embossed dresses tied the knot with opulence.

See Dior’s Fall/Winter 2024 collection in the gallery above, and stay tuned to Hypebeast for more Paris Fashion Week coverage.

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