Daily Paper Looks at the Power of Rhythm for SS24
Seeing new jackets, coordinating sets, tracksuits and more.
Amsterdam streetwear imprint Daily Paper has always been centered on the exaltation of culture. Clothes just happen to be its bread and butter that continues to evolve with each season – taking each time to analyze an element of the larger society. For its Spring/Summer 2024 collection, the brand is celebrating the power of rhythm.
Whether at home or abroad, the rhythm extends to movement alongside sentiments of safeness and creation. This is what the brand wants to explore through the forthcoming season. “The Spring/Summer 24 collection reflects an individual’s journey in searching for, recognizing, and creating one’s rhythm,” said a statement from the brand.”
The lineup of pieces sees jackets, coordinating sets, tracksuits, hoodies, denim, tees and more. But what livens the wardrobe are new patterns and graphic details alongside ranging silhouettes. Highlights of the collection include a rust-colored textured tracksuit, a new black leather coat and a deep blue denim coordinating set with raised Daily Paper logo details. The lineup of new prints and graphic details are meant to showcase the community of people finding rhythm across the globe – a core Daily Paper community sentiment.
Take a look at the new collection in the gallery and campaign video above. Daily Paper’s SS24 collection is available now in-store and online.
