‘Ready To Hang’ is Creating Mirrors That Reflect Your Personal Style

Founder Jeffery Renz sheds light on creating a design brand in 2024, why the home is the next frontier of personal style expression, and the Loewe glasses that inspired one of his pieces.

Design 
2,923 Hypes 0 Comments

You are reading your free article for this month.
Members-only

It’s not easy to get a new idea off the ground these days. Although the market is saturated with people trying, few seem to be getting it right, at least in terms of longevity. Among a whole spectrum of conditions and considerations, brand positioning is crucial to a newcomer’s success – but given that the design industry is largely one of two extremes (the ultra luxury and the mass-produced), choosing where to put yourself isn’t easy.

“On both ends of this spectrum, no brand is speaking directly to the style of the user and how they feel,” says Jeffrey Renz, the founder of a new mirror brand named Ready to Hang. “We’re muscling our way to the middle – we’re designer and small-batch, but with an accessible price point.”

Accessible is, of course, a relative word – and at a starting price of $600, the mirrors aren’t going to be something everyone can invest in. However, with many now opting to express their personal style through their surroundings, it could be a less-expensive option than an investment fashion piece.

“Fashion is always on the cutting edge when it comes to techniques, details, materials and color”

Incidentally, the fashion world has provided much of the inspiration behind Ready to Hang – not only in the designs themselves, but also the way that they release new products. Renz and his co-creators opted to adopt the “drop” system, in a bid to build intrigue. “Fashion is always on the cutting edge when it comes to techniques, details, materials, colors, design innovation, marketing and of course a big show,” Renz says. “There’s the other side of it too, that is even more important, which is how regular, everyday people use products related to personal style to express themselves in their own way and share their taste with the world”

For the latest drop, they cemented their intention to relate themselves to the fashion world by shooting an editorial that could be showcasing the clothes as much as the mirrors. Photographer Meryl Valerie captured models and mirrors together as one – the former styled with garments by the likes of Sandy Liang, Nanushka, Paloma Wool, Frankie Shop and Nomia.

For Renz, fashion is one of the the most effective industries when it comes to providing a consumer with product that feels authentic and unique to themselves. After all, whether we’re conscious of it or not, we choose the clothes we wear for a reason.

With that in mind, his adoption of fashion-style editorial, and a drop system for releases makes sense. Sometimes, he says, the cues are much more literal, and have arrived in the form of mirrors inspired by Loewe’s inflated sunglasses, the color pallette of a Bottega Veneta striped sweater, shape from a Margiela backless dress. “Some examples of inspiration were using for new designs: Gucci printed maxi dress, metallic clasp on a vintage clutch, Loewe pixel concept, ribbon detail on a Simone Rocha dress,” he adds.

These details are translated through painted hardwoods across models titled “Puffer”, “Squeeze”, “Zip”, and “Bezel”.

Renz describes the process of creating Ready to Hang as a “long and bumpy road” – “I have been working on the idea for about three years now but it feels like just recently Ready to Hang has begun to find its voice, he says. Many conversations with creatives and advisors from all fields have been key to getting it over the line. These experiences contributed to the launch moment, late last year.

Now, he says, it’s about continuing to build that community.

“The home has always been a hidden and private place where a person’s design and style live,” he says. “Social media, where people can express themselves publicly without leaving their bedroom, has created a world where the indoors is now an extension of the outdoors. And although personal style and interior design have started to merge, but they still don’t feel authentically connected yet. That’s what we’re working on”

Read Full Article

What to Read Next

OAMC Readies the Peacemaker Liner Jacket in a Jade Green Colorway
Fashion

OAMC Readies the Peacemaker Liner Jacket in a Jade Green Colorway

Featuring an image series by Julian Klincewicz and his partner Irie Calkins.

BMW Launches All New 5 Series Touring
Automotive

BMW Launches All New 5 Series Touring

Including an all-electric BMW i5 Touring model.

Mattel Creations Unveils Range of Super Bowl LVIII Collectibles
Toys

Mattel Creations Unveils Range of Super Bowl LVIII Collectibles

Including a limited-edition Barbie doll, a Fandom UNO deck and a special edition Fisher-Price Little People.

WACKO MARIA and WILDSIDE Yohji Yamamoto Reimagine the Japanese Biker Gang Aesthetic
Fashion

WACKO MARIA and WILDSIDE Yohji Yamamoto Reimagine the Japanese Biker Gang Aesthetic

The first-ever collaboration between the two brands.

Orient Star Releases a Tantalizing Duo of M34 F7 Semi-Skeleton Watches
Watches

Orient Star Releases a Tantalizing Duo of M34 F7 Semi-Skeleton Watches

Inspired by the Perseus constellation and the colors of Aurora Borealis.


Ai Weiwei Deifies Himself as a ‘Guardian’ in New Silkscreen Print
Art

Ai Weiwei Deifies Himself as a ‘Guardian’ in New Silkscreen Print

Made in collaboration with Avant Arte.

Apple Vision Pro Users Who Forget Their Password Have To Reset It In-Store
Tech & Gadgets

Apple Vision Pro Users Who Forget Their Password Have To Reset It In-Store

A password can only be reset using the $300 USD Developer Strap.

Take an Early Look at Merrell 1TRL's SS24 Collection
Footwear

Take an Early Look at Merrell 1TRL's SS24 Collection

Woven Jungle Mocs, beefed-up takes on the Hydro Moc and mure.

What To Expect at New York Fashion Week FW24
Fashion 

What To Expect at New York Fashion Week FW24

Peter Do’s second Helmut Lang show, Thom Browne’s return and more.

More ▾
 
We got you covered. Don’t miss out on the latest news by signing up for our newsletters.

By subscribing, you agree to our Terms of Use and Privacy Policy.