Blauer USA Enlists Cy Busson For Latest SS24 Campaign

Following its Dylan Brosnan-starred FW23 campaign, Blauer USA presents its Spring/Summer 2024 collection with Cy Busson — the son of Australian model and actor Elle Macpherson — shot by James Mollison.

Taking in his mother’s footsteps, Busson is an aspiring model and photographer currently studying finance in Boston, Massachusetts. Whilst he possesses a penchant for fashion, his laidback aesthetic is what aligns closely with Blauer USA’s heritage. “Mom taught me that fashion is about personal style,” he says in the campaign video. “It’s about how you wear the items and not what the items are.”

Styled in the latest SS24 collection alongside Greta Sader, this season’s release introduces three diverse lines that take cues from a range of inspirations. “Fusion” includes an array of garments that combine contrasting fabrics and textures to create hybrid styles and adopt a color palette of gray, blue, green, and sand.

Elsewhere, “Parachute” draws inspiration from iconic military wear. Comprised of a parka, trench, and bomber jackets, these outerwear pieces reimagine the signature silhouettes through Blauer’s lens adorned in bold patterns juxtaposed with earthy tones. The collection is rounded off with the “WRKWR” line that brings utilitarian style and comfort to the forefront with its pieces constructed from textured cotton and triple-stitched seams for a durable everyday look.

SS24 also revamps its staple lines “Basic” and “Eco” offerings — the former provides everyday wardrobe essentials whilst the latter champions the brand’s sustainability commitment boasting ethical production of fabrics. A stand-out addition in this line is the puffer jacket crafted using its OUR-OCEAN REPREVE fabric, made from recycled plastic collected from the oceans, as well as eco-friendly SORONA fill.

Check out the campaign visuals in the video above. For more information, and to shop the SS24 collection, visit the Blauer USA website.