PXG Announces Its 2024 Black Ops Drivers, Woods and Hybrids
With early access and discounts for Veterans, active duty military and first responders.
From inception, supporting Veterans, active duty military and first responders has always been a source of pride for PXG, a golf equipment and apparel brand founded by Bob Parsons (formerly of GoDaddy). That’s not an empty marketing ploy – through the PXG for Heroes Program the aforementioned groups have enjoyed up to 50% off clubs through the years. But celebrating the release of the Black Ops Collection, bound to be one of the biggest of the year for PXG, the brand is offering something extra special.
All current and past military, veterans, and first responders are being given early access to the lineup of Black Ops drivers, woods and hybrids, with golfers being encouraged to test and get fitted for the new clubs. To make the deal even sweeter, PXG is hosting preview events for the new line at 23 of its stores and select locations throughout the country, something never done by another OEM.
What exactly are they getting access to? Well, the woods and hybrids that PXG tour professionals Joel Dahmen, Eric Cole and Celine Boutier have been adding to their bags in the time since the clubs were approved by the USGA. The 0311 Black Ops drivers come in standard and tour models, all with adjustable head weights for fine tuning launch and spin. Similarly, the more lofted 0311 Black Ops woods and hybrids make use of the brand’s proprietary technologies.
The Black Ops launch events exclusive to PXG heroes will be begin on January 6, and then all the clubs will be available to the wider public on January 11. Qualifying golfers can gain access to the events on the PXG Heroes page.
