MR. SATURDAY's FW24 Collection Is "Silence (In an Extremely Loud Room)"
Examining the intersection between punk culture, brutalist architecture, and activism in the 1970s.
Mr. Saturday’s Fall/Winter 2024 collection, Silence (In an Extremely Loud Room), examines the intersection between punk culture, brutalist architecture, and activism in the 1970s. More specifically, Creative Director Joey Gollish focused on the iconic Sex Pistols concert at Lesser Free Trade Hall on June 4, 1976 for the collection.
“In a tiny crowd of only 40 people were some names that would help shape the course of pop music over the next decade: Joy Division, The Smiths, Factory Records, The Buzzcocks, and The Clash. To some, this pivotal point in music history marks a divide. Everything before, pre-punk; everything after, post-punk; and punk itself only existing for a few hours,” shared Mr. Saturday.
Accompanying the music revolution was a moment in youth culture, the bubbling angst is channeled through photo prints of 1960s activists, like Provo movement in Amsterdam and the May 1968 Paris Student riots as essential contributors to the creation of punk aesthetics. Meanwhile, the stark concrete buildings erected to soothe growing populations served as the breeding grounds for a new form of street art and music. The architectural outlook is represented in exaggerated shoulder pads, custom-milled fabric, pinstripe tailored silhouette, hand spray painted pieces, and a plethora of research and ephemera plastered onto garments.
Additionally, for FW24, Mr. Saturday introduced a new proprietary printing technology, developed in partnership with Kornit, allowing for high-resolution digital prints onto organzas, knits, and leather, “an ode to the DIY spirit of Provo, graffiti, and punk.”
“To me, this collection feels a bit more like a research paper than anything. While looking for a singular thesis or vision to present from the convergence of so many moments over time, I realized that the messages of these groups aren’t so different than what I see today. It all seems to say ‘we’re here, and we’re angry’. I wanted to present that in a way that felt more like a solution than a problem – I think the noise, whether it be punks in 1976 or young artists today, represents a voice for change. A voice that isn’t going anywhere,” noted Creative Director Joey Gollish.
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