Louis Vuitton Celebrates Pharrell's First Collection With New York, Hollywood and Hong Kong Pop-Up Locations
First chance to buy Pharrell’s SS24 collection for the house.
Update: The Louis Vuitton Hong Kong pop-up store officially opens today, on January 10 in the heart of Soho. Different from the LA and NYC space, the place is divided into three areas, including the main space, indoor and terrace cafe.
Taking on the “The Sun” theme of the collection, the immersive installations mimic the Pont-Neuf in gold, as seen on Pharrell’s debut runway. Symbolically the bridge marks as a connection between Paris and Pharrell’s hometown of Virginia. Also an inspiration for the new LVERS logo, the façade is seen throughout his debut pieces embodying the brand’s new state of mind. The pop-up consists of exclusive ready-to-wear, leather goods, shoes and accessories.
The Louis Vuitton Men’s SS24 pop-up in Hong Kong is open until February 15, 2024 located on 17 Bridges Street.
Louis Vuitton
Original Story: In celebration of Pharrell Williams‘ debut show as the men’s Creative Director for Louis Vuitton, the French luxury house is hosting its first string of pop-up stores for the Spring/Summer 2024 collection.
The SS24 collection was famously presented as a runway show at the famous Pont Neuf location in Paris back in June 2023. With checkered floors that give a nod to the maison’s classic 19th century Damier pattern, much of the collection is surrounded by the modernization of this LV signature. The brand new pop-up space will see Pharrell’s debut collection ready for sale for the first time ever. Two separate drops will be offered to complete the Louis Vuitton Men’s Universe and will feature selections of accessories, jewelry, leather goods, luggage, ready-to-wear, shoes and trunks from Pharrell‘s showstopping debut.
The LVers pop-up store is themed around the Pont Neuf. Similar to the show, the space is set to be shimmer in gold, with interiors that will feature Parisian-style street lamps and architectural moulding inspired by the storied bridge. With checkered floors reimagined for the SS24 collection, the space quintessentially embraces the Damier pattern. There will also be a secret room hidden behind a gigantic bookcase that opens up to a brilliantly colored collection of leather Speedy bags illuminated by spotlights and floating in darkness.
As a part of the bespoke offers, pieces like the Speedy, as well as signature leather goods like the Horizon luggage, Keepalls, Trail Backpacks, Soft Trunks and more are available. RTW pieces from sports to suiting are also available while many of the pieces Pharrell collaborated with LA-based artist Henry Taylor will be seen. In footwear, new creations like the Palace Slipper and the Footprint Low Boot as well as a plethora of accessories like belts, hats, jewelry and sunglasses are all featured.
Starting on January 4, Louis Vuitton celebrates the SS24 collection with pop-ups in New York and Los Angeles, with other pop-ups rolling out worldwide in the coming weeks. Check out address details and a behind-the-scenes look at the New York City pop-up in the Instagram posts below.
Los Angeles
Louis Vuitton
8800 Melrose Avenue
West Hollywood, CA
90060
New York
Louis Vuitton
104 Prince Street
New York, NY
10012
