Lana Del Rey Wears Blue Velvet for SKIMS Valentine's Day Campaign
Shot by Nadia Lee Cohen.
Lana Del Rey has an affinity for Blue Velvet – even naming a song after the film on her sophomore album Paradise. Combine that with SKIMS‘ knack for curating a killer and incredibly on-brand campaign and you have the label’s 2024 Valentine’s Day campaign, fronted by none other than the ethereal songstress.
“Our SKIMS Valentine: Lana Del Rey. Music’s queen of hearts opens our dedicated Valentine’s Shop Tuesday,” Kim Kardashian‘s label wrote in the post’s caption.
Photographed by Nadia Lee Cohen, Del Rey sits inside a pastel blue heart-shaped box, wearing the SKIMS Velvet Lace Teddy in Periwinkle. Check out the photos in the gallery above.
“I’ve been a big fan of SKIMS since the beginning, so being featured in their Valentine’s campaign is so exciting,” Del Rey said in a statement, per Variety. “Their collection is so pretty and dreamy, which made collaborating with Nadia on the creative so fun. I hope you love it as much as I do.”
The SKIMS VALENTINE’S SHOP opens on January 23 at 12 p.m. EST. Preview the collection now at the SKIMS webstore.
