Juice WRLD's Friends and Collaborators Front KSUBI's Second Capsule With 999 Club
Including Ski Mask The Slump God, Polo G and DJ Scheme.
KSUBI is continuing to expand upon its KSUBI x Juice WRLD 999 capsule, which the denim outfitter first dropped off in collaboration with 999 Club just over a year ago. For KSUBI x Juice WRLD 999 2.0, the late rapper’s influence and ethos are infused into a 17-piece collection and campaign, which sees the likes of Juice’s companions and collaborators including Ski Mask The Slump God, Polo G, Luh Tyler and DJ Scheme.
“Juice WRLD encapsulated the KSUBI ethos of the rebellious individual who did things his own way and expressed himself via different avenues,” KSUBI explained in a statement. Rappers DD Osama, Jehkai and Stunna Gambino also rep the pieces in the campaign, as well as producers Haan and Nick Mira. Neriyah and Nolan Riddle shot the campaign at last month’s Juice WRLD Day in Chicago and throughout Los Angeles, tapping director Steve Cannon for the campaign video.
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“The collection draws inspiration from Juice WRLD 999’s musical output and connection to art, his unique lived experience, and his personal mantra of taking all negative in life and reversing it into something positive,” KSUBI noted of the expansive collection, which boasts a lot more pieces than the initial installment.
KSUBI’s signature Chitch jeans and Classic Jacket are reimagined with applique texturing, along with the label’s 4×4 Bibbie t-shirts and zip-up Kash hoodie. The capsule also introduces two new KSUBI denim silhouettes: the Maxx Operator and the Bronk Cargo. The first is a pair of carpenter-style wide-leg jeans, complete with “999” stamped throughout, with the later taking a bootleg jean fit with classic cargo pockets and a buttoned hem.
Check out the star-studded lookbook in the gallery above and shop KSUBI x Juice WRLD 999 2.0 now at KSUBI and 999 Club webstores, as well as at all KSUBI stores.
