Casio and Hello Kitty Unite for Baby-G Timepiece

2024 marks Hello Kitty’s 50th anniversary, so there’s going to be several celebratory offerings and collaborations all year long. The latest sees Casio team up with Hello Kitty for a collaborative Baby-G timepiece.

Alongside celebrating the beloved cat character’s 50th anniversary, the new timepiece also celebrates Baby-G’s 30th anniversary. For starters, the timepiece is based on the BGD-565 model, which is inspired by the very first Baby-G model. Comprising the collaborative watch is a crisp white build that is complimented by hues of red and blue – nodding to Hello Kitty’s signature colorways.

A striking detail of the watch is is bio-based resin band that features printed faces of Hello Kitty herself showcasing a variety of emotions. Aside from the band, Hello Kitty also appears on the watch face when backlit – specifically showcasing her eyes, whiskers and nose. Finishing off the watch is a signature ribbon design on the dial. Like many of Casio’s watches, the timepiece features shock resistance, water resistance up to 100 meters, a three-year battery life, a multi-function alarm, a stopwatch and a countdown timer. To cement the celebration, the watch also comes in special edition packaging.

Retailing for $140 USD, the Hello Kitty Baby-G watch is available now online and with select retailers.