Woolrich’s FW23 Campaign Is Rooted in American Culture

In preparation for the cooler seasons ahead, Woolrich has revealed its new Fall/Winter 2023 campaign, which takes a closer look at the brand’s deep roots in American culture.

Aptly titled “Origin Stories” the Hunter Lyon shot campaign dives into the stories, dreams and experiences that have helped shape the country. But by looking into the past and present, the campaign and accompanying collection almost offer a sense of a new Americana. To bring the campaign to life, the images look into the game of checkers and a diner, which are beloved American staples.

The campaign reveals the gambit of the brand’s FW23 collection, which spans the likes of outerwear, knitwear, tops, bottoms and accessories. Fit for the season, outerwear serves as a collection standout with the likes of quilted parkas with check prints, geometric print puffers, camouflage hooded puffers, boldly-hued vests with contrasting fabrics and more. But knitwear also stands out with its range of crewneck sweaters, wool overshirts, mohair sweaters and more, which all appear in eye-catching designs.

Take a closer look at Woolrich’s FW23 campaign in the gallery above. Woolrich’s FW23 collection is available now on the brand’s website.

In other news, Kuumba International and Blue-Sun present a collaborative apparel and incense capsule.