MINI Teases Lovecraft Collaboration Ahead of Upcoming Community Event

Coming together to bring to life the new “MINI Family.”

Automotive 
1,383 Hypes 0 Comments

In light of IAA Mobility 2023, MINI reveals a new collaboration with cultural hub and creative enterprise Lovecraft to bring a special celebration of the car brand to the Munich-based festival.

Taking place tomorrow, the event will focus on the new “MINI Family” formed of its recently premiered all-electric MINI Cooper and MINI Countryman models. As seen in its latest teaser images, the cars will take center stage as the brand translates this new chapter of automotive design into an immersive series of experiences for the night.

Coming off the back of last year’s collaboration with London-based artist Lakwena, MINI taps into the creative expertise of Lovecraft to intertwine its DNA with new forms of art. As well as previews of the new models, visitors can expect to see AI displays, sculptures and performances that illuminate the innovative yet playful world of MINI.

To find out more about the event, stay tuned to Hypebeast. Discover the new all-electric MINI Cooper and MINI Countryman cars on the brand’s website now.

Read Full Article

What to Read Next

Doja Cat Taps Into Horror With “Demons” Music Video
Music

Doja Cat Taps Into Horror With “Demons” Music Video

Guest-starring Christina Ricci. 

TJ Sawyerr Reconnects With His Ghanian Roots In Converse's "Let The Star Shine" Campaign
Footwear 

TJ Sawyerr Reconnects With His Ghanian Roots In Converse's "Let The Star Shine" Campaign

Enlisting a West African cast to celebrate his vibrant community.

‘Five Nights at Freddy’s’ Receives Second, Spookier Teaser Trailer Ahead of October Release
Entertainment

‘Five Nights at Freddy’s’ Receives Second, Spookier Teaser Trailer Ahead of October Release

Josh Hutcherson stars as the pizza joint’s unknowing security guard.

Diptyque Lets Us Into "Les Mondes de Diptyque"
Fashion

Diptyque Lets Us Into "Les Mondes de Diptyque"

Unveiling the captivating scent profiles of five different regions.

Grand Seiko Welcomes Fall With the “Yuka Momiji” Time-Teller
Watches 

Grand Seiko Welcomes Fall With the “Yuka Momiji” Time-Teller

Bringing to mind transitional sceneries and lacquered wooden floorboards in traditional Japanese houses.


NYC's Peruvian Restaurant Llama Inn Heads to London
Food & Beverage 

NYC's Peruvian Restaurant Llama Inn Heads to London

Open at The Hoxton in London’s Shoreditch neighborhood from September 1.

LG Announces U.S. Launch of Suitcase TV "StanbyME Go"
Tech & Gadgets

LG Announces U.S. Launch of Suitcase TV "StanbyME Go"

Which it says is the perfect “travel companion for on-the-go entertainment.”

Liberty Lends its Patterns to HAY's "Matin" Lamp
Design 

Liberty Lends its Patterns to HAY's "Matin" Lamp

Bringing a distinctly British edge to the Inga Sempé-designed object.

JW Anderson's 'On Foot' Exhibition Celebrates Heroic London Life
Art 

JW Anderson's 'On Foot' Exhibition Celebrates Heroic London Life

Presenting runway looks from JW Anderson and LOEWE alongside several artworks by international artists.

HYT Presents the Incredible Conical Tourbillon Infinity Sapphires Timekeeper
Watches

HYT Presents the Incredible Conical Tourbillon Infinity Sapphires Timekeeper

Only 8 examples are produced.

More ▾
 
We got you covered. Don’t miss out on the latest news by signing up for our newsletters.

By subscribing, you agree to our Terms of Use and Privacy Policy.