MARKET Looks to the Wild West for Its Latest Fall 2023 Capsule

Curating a range of t-shirts, hats and outerwear.

Fashion
2.7K 3 Comments
Save

This isn’t MARKET‘s first rodeo; the streetwear and lifestyle giant is well-equipped to deliver a cohesive capsule that evokes its unique, vibrant essence. In its latest Fall 2023 capsule aptly named Western Romance, MARKET leans into Western influences to deliver an array of standout pieces.

The Sequoia Polar Fleece, which retails for $160 USD, is the collection’s central piece: a horse-inspired sherpa jacket in a brown and white colorway. Though the jacket is already sold out, the Sequoia Tech Shorts give off the same vibe. Running you $80 USD, the functional, multi-pocket nylon shorts boast a similar brown and white colorway with green Western-inspired detailing.

MARKET also curates a slew of new tees for the capsule. The SMILEY® Quiet Time T-shirt ($50 USD) accentuates a trippy outdoorsy scene at the forefront, whereas the Cowboy Bear T-shirt ($45 USD) features a MARKET-ified Western graphic in the center and the Studded T-shirt ($50 USD) sees a 3D-studded MKT logo.

What would a MARKET capsule be without a statement hoodie? Western Romance sees the inclusion of the Studded Pullover Hoodie, which sees all-over 3D-studding and MKT logos. As for the accessories, MARKET is offering up both trucker hats and beanies, including the Studded Foam Trucker hat ($50 USD) and the Wild Horses beanie ($40).

Take a closer look at the Western Romance capsule in the lively lookbook – which sees the models don clown-inspired sad faces, perhaps a nod to MARKET’s signature smiley face motif – in the gallery above.

 

View this post on Instagram

 

A post shared by MARKET (@market)

The Western Romance capsule is available to shop now on MARKET’s website. Aside from the Sequoia Polar Fleece Jacket, all of the collection’s items are still in stock. MARKET will be releasing more Fall 2023 capsules in the coming weeks – stay tuned for the latest updates.

In other fashion news, Burberry has unveiled its “Burberry Streets” city takeover global series.

Read Full Article
Text By
Share this article
In This Article
Elaina Bernstein
Elaina Bernstein Editor

Elaina Lauren Bernstein is a New York-based writer and editor, overseeing Hypebeast's music vertical, Hypetrak. She handles both editorial and social coverage for Hypetrak, and served as the Deputy Editor for Summer 2025's Hypetrak Magazine — the first in 10 years. With a particular affinity for underground hip hop, she has racked up a wide range of interviews and cover stories, spanning A$AP Rocky, Larry June, Shaboozey, Leon Thomas, Rihanna, Brent Faiyaz, Jean Dawson, and Miguel, and has covered major music tentpole events including the Grammys and Coachella. The intersection of fashion and music guides her coverage as well.

What to Read Next

NEIGHBORHOOD To Launch Its First Capsule Collaboration With the Smashing Pumpkins
Fashion

NEIGHBORHOOD To Launch Its First Capsule Collaboration With the Smashing Pumpkins

Dropping this week.

New Balance & Dover Street Market's Head-to-Toe Running Capsule Is Ready to Race
Footwear

New Balance & Dover Street Market's Head-to-Toe Running Capsule Is Ready to Race

Led by the DSM-exclusive SC Elite V5, the collection is complete with the Race Day Ultra Light T-shirt, a light windbreaker and split shorts. ⁠

Aimé Leon Dore Channels the Greek Mediterranean for Its Latest SS26 Capsule
Fashion

Aimé Leon Dore Channels the Greek Mediterranean for Its Latest SS26 Capsule

Teddy Santis takes us on an Aegean escape with a sun-drenched, resort-ready delivery.


Palace Skateboards To Open Its First Mainland China Store in Shanghai With an Exclusive Capsule That Makes the City the Point
Fashion

Palace Skateboards To Open Its First Mainland China Store in Shanghai With an Exclusive Capsule That Makes the City the Point

Featuring Shang-Hi branding, a Chinese zodiac rabbit, and an Oriental Pearl Tower Tri-ferg tee.

‘Super Dragon Punch Force 3’ Is a Fighting Game Inspired by the ‘Boy Kills World’ Movie
Gaming

‘Super Dragon Punch Force 3’ Is a Fighting Game Inspired by the ‘Boy Kills World’ Movie

The Bill Skarsgård-starring action flick recently premiered at the Toronto International Film Festival.

Cam’ron Returns With New Mixtape ‘The Lost Files Vol. 1’
Music

Cam’ron Returns With New Mixtape ‘The Lost Files Vol. 1’

Featuring a guest appearance from Styles P.

Kaia Gerber Is the Epitome of Elegance In Valentino's FW23 Black Tie Campaign
Fashion

Kaia Gerber Is the Epitome of Elegance In Valentino's FW23 Black Tie Campaign

Kicking back at Oheka Castle in New York City.

Advisry SS24 Has a Little Bit of Everything
Fashion

Advisry SS24 Has a Little Bit of Everything

Basking in “technicolor” for its season 10 show. 

Burberry Launches "Burberry Streets" City Takeover Series
Fashion

Burberry Launches "Burberry Streets" City Takeover Series

With the first concept landing at Norman’s Cafe in North London.

Uber Is Reportedly Working on a Service Similar to TaskRabbit
Tech & Gadgets

Uber Is Reportedly Working on a Service Similar to TaskRabbit

Tentatively titled “Uber Chore.”


Bakar Is His Most Vulnerable Self in New Single "I'm Done"
Music

Bakar Is His Most Vulnerable Self in New Single "I'm Done"

Coming alongside new album artwork designed by London-based artist, Slawn.

New Balance Launches Fresh Retail Concept in Yas Mall, Abu Dhabi
Footwear

New Balance Launches Fresh Retail Concept in Yas Mall, Abu Dhabi

Presented by New Balance
With a panel discussion on sneaker culture moderated by Hypebeast Arabia.

The 3.PARADIS x New Era Cap Collection Flys Into Luxury
Fashion

The 3.PARADIS x New Era Cap Collection Flys Into Luxury

Featuring majestic dove graphics and cursive accents in three colorways.

Paris Saint-Germain Opens London-Based Flagship Store
Fashion

Paris Saint-Germain Opens London-Based Flagship Store

Making it the first-ever non-British sports club with a store in the UK.

Walmart Spotlights Pro Surfer Hunter Jones for Its “Black & Unlimited Adventure Series”
Travel

Walmart Spotlights Pro Surfer Hunter Jones for Its “Black & Unlimited Adventure Series”

Presented by Walmart
Jones has been instrumental in bringing diversity to a popular summertime sport that may be out of reach for some communities.

Grace Ling’s NYFW Debut Continues Her Anthropomorphic Vision
Fashion

Grace Ling’s NYFW Debut Continues Her Anthropomorphic Vision

With sleek structures crafted in chrome.

More ▾