French football giant, Paris Saint-Germain has opened an official flagship store on London’s Oxford Street, making it the first-ever non-British sports club with a store in the UK.
The UK is PSG’s second largest market for merchandising, so the opening of its new store makes sense. Posted on London’s most popular shopping high street, the store’s opening comes hot on the heels of additional PSG stores in Los Angeles, New York, Miami, Seoul, and Tokyo.
Furthermore, PSG’s new store is the club’s way of reaching out to its fan base in the UK, France, and other nations. London is one of the world’s most popular tourist destinations and Britain also has the third-largest French population outside of France.
Open seven days a week, the new store will be the club’s new home for its latest kits and club apparel, while miniature figurines of players and all-around PSG branded items are also available.
Open from 10 a.m. BST to 8 p.m. BST from Monday to Saturday and from 12 p.m. BST to 6 p.m., BST on Sunday, you can take a closer look at the new Paris Saint-Germain store in London above.
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