Story mfg. Unveils "The Plough Follows the Rain" Collection

Offering a melange of pastel-colored tones that tap into hues of yellow, brown, blue, green, and orange.

Fashion 
3,395 Hypes 1 Comments

Brighton-based label Story mfg. has just presented its latest collection for Fall/Winter 2023. Titled “The Plough Follows the Rain,” the capsule looks to explore the great outdoors while also leaning into vibrant color schemes and patterns that juxtapose the UK’s gloomy winter season.

Traditionally Story mfg. is known for dying its garments with fruits, bark, leaves, and microorganisms, while branding is often kept minimal with cross-stitch designs that read “Story mfg.” in various placements. This new collection from the brand offers more of the same, with a melange of pastel-colored tones that tap into hues of yellow, brown, blue, green, and orange.

Collection highlights come in the form of new patchwork trousers, designed with a baggy silhouette and complemented by drawstring waists and intricately placed squares across the entire creation. Elsewhere, knitwear remains a core member of mfg.’s latest installment, with cozy sweaters welcomed in orange, yellow, and earthy color schemes.

Additionally, womenswear silhouettes are included, staying at one with nature and referencing various fruits — such as ripe tomatoes — with well-placed raised-stiched detailing.

You can take a closer look at the new collection from Story mfg. above and it’s available to shop now via the brand’s official website.

In other fashion news, check out the new collection from Clints.

Read Full Article

What to Read Next

Story Mfg. Looks to Varied Hobbies for SS24 Campaign
Fashion

Story Mfg. Looks to Varied Hobbies for SS24 Campaign

Filled with personality and color.

You Won't Make It To The Toilet In JORDANLUCA's Pee-Stained Denim
Fashion 

You Won't Make It To The Toilet In JORDANLUCA's Pee-Stained Denim

Coming with a light $800 USD price tag.

PIECES UNIQUES Unveils Its FW24 "J’AIME PAS L’ÉCOLE" Collection
Fashion

PIECES UNIQUES Unveils Its FW24 "J’AIME PAS L’ÉCOLE" Collection

Part two of its range inspired by schools from around the world.


Vaquera FW24 Defies the Woes of Capitalism
Fashion

Vaquera FW24 Defies the Woes of Capitalism

With punkish silhouettes and dollar-signed prints covered in “FAKE” lettering, the New York label’s fashions offered countercultural commentary on the concept of money.

Pininfarina Launches SENSO, Its First-Ever Hybrid Smartwatch
Watches

Pininfarina Launches SENSO, Its First-Ever Hybrid Smartwatch

Where analog aesthetics meets high-performance technology.

Yves Tumor Introduces Marc Jacobs' Charmed-Out Dr. Martens Collaboration
Footwear 

Yves Tumor Introduces Marc Jacobs' Charmed-Out Dr. Martens Collaboration

Draping the Jadon boot in silver chains and pendants to celebrate its 10th anniversary.

Clints Gets Ready for War With New Military-Inspired Collection
Fashion 

Clints Gets Ready for War With New Military-Inspired Collection

Featuring a new iteration of its TRL 2.0 sneaker.

Cardi B Confirms 2024 Release for New Album
Music

Cardi B Confirms 2024 Release for New Album

Noting that she’s still “missing a couple of things.”

LORENZ.OG Celebrates the Final Season of 'Top Boy' With New "Summerhouse OG" Air Max 95
Footwear 

LORENZ.OG Celebrates the Final Season of 'Top Boy' With New "Summerhouse OG" Air Max 95

With this latest collaboration with Netflix coming hot on the heels of recent sneaker creations for Erling Haaland and Marcus Rashford.


An Official Look at the A-COLD-WALL* x Nike TN98
Footwear

An Official Look at the A-COLD-WALL* x Nike TN98

Leveraging the London-based brand’s industrial design language to refresh the silhouette.

Feng Chen Wang's FW23 Collection Is Frozen In Time Across New Creative Imagery
Fashion 

Feng Chen Wang's FW23 Collection Is Frozen In Time Across New Creative Imagery

Bringing diverse communities together under one roof.

Nike Adds Metallic Touches to This White Nike Air Max 90
Footwear

Nike Adds Metallic Touches to This White Nike Air Max 90

Complete with silver dubraes and hangtags.

Everything You Need to Look Out for at London Fashion Week SS24
Fashion 

Everything You Need to Look Out for at London Fashion Week SS24

From Daniel Lee’s Burberry and Skepta’s MAINS London to Matty Bovan’s upcycled spectacles and AARON ESH’s NEWGEN debut, here is what’s going down in the British capital this September.

YOSHIROTTEN Officially Unveils “MOON LANDING” at BELOWGROUND
Art

YOSHIROTTEN Officially Unveils “MOON LANDING” at BELOWGROUND

Coinciding with the Mid-Autumn Festival this month.

More ▾
 
We got you covered. Don’t miss out on the latest news by signing up for our newsletters.

By subscribing, you agree to our Terms of Use and Privacy Policy.