Walmart Spotlights Pro Surfer Hunter Jones for Its “Black & Unlimited Adventure Series”
Jones has been instrumental in bringing diversity to a popular summertime sport that may be out of reach for some communities.
Walmart’s “Black & Unlimited Adventure Series” highlights the stories of young Black people who take on fun outdoor adventures that may be unconventional to underrepresented communities. The program serves to inspire hobbyists from different backgrounds to reach beyond their comfort zones by helping them discover summertime activities such as surfing, hiking, biking and more. For its first video installment, Walmart profiles Pro Surfer Hunter Jones, a remarkable athlete who advocates for the growth of the sport by uplifting the next generation of diverse surfers.
Jones made a name for himself by consistently showcasing his self-expression within surfing. His unique perspective of being unapologetically himself intertwined with his passion for surfing and storytelling through film, allowed Jones to carve his own lane into becoming a professional surfer. After gaining an associate’s degree, Jones worked as the social media coordinator for the World Surf League (WSL), this opportunity led him to travel the world creating social-first content while working on global campaigns that amplified the league’s athlete profiles. Following his two-year tenure with WSL, Jones utilized the experience and skills he gained to create his own content to promote positivity in surfing for his community. He used his video channels and social media presence to gain some recognition, which led him to eventually pursue a career in pro surfing. Since beginning his professional career, Jones has gained sponsorship opportunities from brands such as Otis Eyewear, LARID apparel, and Body Glove.
Beyond the accolades and sponsorships, Jones advocates for more inclusion and diversity within surfing, mentoring and supporting young surfers of color, like up-and-comer Mateo Canu. Jones is also a co-founder of One Planet One Person, a climate and social equality initiative that raises awareness to protect the planet and its oceans from climate change while also being a driving force for systemic change. The initiative empowers Black surfers and people in the community by providing them a platform to speak out about their experiences in the sport, which has historically marginalized their voices.
Support Black entrepreneurs while finding essentials for your next summertime adventure at Walmart’s Black & Unlimited website.
