New Balance Launches Fresh Retail Concept in Yas Mall, Abu Dhabi

With a panel discussion on sneaker culture moderated by Hypebeast Arabia.

Footwear 
4.4K 1 Comments

Last weekend, New Balance opened the doors to its first-ever retail concept in the Middle East located in Yas Mall, Abu Dhabi.

Designed with the consumer in mind, the new space is built around the central seating system for visitors to take their time whilst they shop for a more relaxed retail experience. As well as stocking the athletic brand’s staple collections, the store includes visual storytelling around its products for an immersive shopping journey. The Abu Dhabi concept space will also be hosting a range of activations for the local community — furthering its presence in the region’s contemporary culture scene.

Stocking an array of footwear and apparel, its curation hones in on the label’s elite athletic pieces as well as lifestyle offerings, looking to tap into all facets of the brand’s legacy. Accompanying its launch, the latest GANNI x New Balance 1906 collab, first unveiled at Copenhagen Fashion Week SS24, was also stocked exclusively for the store opening.

To commemorate its unveiling, Hypebeast Arabia moderated a panel talk at the new store, enlisting local creatives Rami Afifi, Nader Almahri and Zeyaanah El Guthmy to discuss the immense growth of sneaker culture in the region. As well as touching on their personal experiences, such as Afifi being denied entry into clubs for his footwear choices in his early days to now the community being bigger than ever, the talk covered New Balance’s strong presence in the Middle East, the new store and latest GANNI collaboration.

Check out the recap visuals from the opening of New Balance’s Yas Mall, Abu Dhabi store above. For more information, visit the brand’s website.

Read Full Article

What to Read Next

This Year’s BRED Abu Dhabi, Presented by Hypebeast Is Set To Be the Biggest Yet
Events 

This Year’s BRED Abu Dhabi, Presented by Hypebeast Is Set To Be the Biggest Yet

Presented by BRED Abu Dhabi
Taking place on April 24-28, the jam-packed programming includes a range of cultural activations led by industry heavyweights.

Here’s What Went Down at This Year’s BRED Abu Dhabi Presented by Hypebeast
Events 

Here’s What Went Down at This Year’s BRED Abu Dhabi Presented by Hypebeast

Presented by BRED Abu Dhabi
The hyped crowds experienced a range of music, fashion, art, food, sports, and much more.

Hypeart to Launch On-Site Studio at BRED Abu Dhabi Festival
Art

Hypeart to Launch On-Site Studio at BRED Abu Dhabi Festival

Presenting a collaborative work between artists Omar Sha3 and Ana Barriga.


ASICS and SVD Set to Take BRED Abu Dhabi with Culture-Blending Pop-up Space
Footwear 

ASICS and SVD Set to Take BRED Abu Dhabi with Culture-Blending Pop-up Space

Presented by ASICS
From immersive music showcases to exclusive sneaker drops, discover the activations taking place during the festival.

The 3.PARADIS x New Era Cap Collection Flys Into Luxury
Fashion

The 3.PARADIS x New Era Cap Collection Flys Into Luxury

Featuring majestic dove graphics and cursive accents in three colorways.

Paris Saint-Germain Opens London-Based Flagship Store
Fashion 

Paris Saint-Germain Opens London-Based Flagship Store

Making it the first-ever non-British sports club with a store in the UK.

Walmart Spotlights Pro Surfer Hunter Jones for Its “Black & Unlimited Adventure Series”
Travel 

Walmart Spotlights Pro Surfer Hunter Jones for Its “Black & Unlimited Adventure Series”

Presented by Walmart
Jones has been instrumental in bringing diversity to a popular summertime sport that may be out of reach for some communities.

Grace Ling’s NYFW Debut Continues Her Anthropomorphic Vision
Fashion

Grace Ling’s NYFW Debut Continues Her Anthropomorphic Vision

With sleek structures crafted in chrome.

Canterbury and Percival Hit the Field In Rugby-Inspired Collection
Fashion 

Canterbury and Percival Hit the Field In Rugby-Inspired Collection

Unveiling two dynamic jersey designs.


Stone Island Continues to Explore Its “Ghost Pieces” Concept for FW23
Fashion

Stone Island Continues to Explore Its “Ghost Pieces” Concept for FW23

Featuring dark beige and dark navy colorways.

Lancey Foux Heads 'BACK2DATRAP' in New Full-Length Project
Music 

Lancey Foux Heads 'BACK2DATRAP' in New Full-Length Project

Featuring the rapper’s hit record “MMM HMM” featuring Sexyy Red.

Palace Taps Carhartt WIP for Final Fall Drop
Fashion 

Palace Taps Carhartt WIP for Final Fall Drop

Offering co-branded versions of the Michigan coat, double knee pant, bib overall and more.

Story mfg. Unveils "The Plough Follows the Rain" Collection
Fashion 

Story mfg. Unveils "The Plough Follows the Rain" Collection

Offering a melange of pastel-colored tones that tap into hues of yellow, brown, blue, green, and orange.

Pininfarina Launches SENSO, Its First-Ever Hybrid Smartwatch
Watches

Pininfarina Launches SENSO, Its First-Ever Hybrid Smartwatch

Where analog aesthetics meets high-performance technology.

More ▾
 
We got you covered. Don’t miss out on the latest news by signing up for our newsletters.