Madhappy Taps Katz’s Deli To Deliver a Tasteful Nod to NYC
With a special event at Madhappy’s seasonal Soho store later this week.
Madhappy is linking up with one of New York City‘s most treasured eateries in its latest limited-edition capsule. To commemorate the opening of its seasonal Soho store, the lifestyle brand joined forces with Katz’s Deli to create a handful of pieces that pay homage to the Lower East Side staple.
“With a history spanning back to 1888, Katz’s has spent decades building its legacy on premium quality. Born in the Lower East Side, Katz’s forged a community in the early part of the twentieth century and solidified itself as a focal point for congregation in the neighborhood,” Madhappy wrote in an Instagram caption.
The apparel selection is concise and cohesive, seeing the inclusion of a graphic hoodie, two crewneck styles and a short-sleeve tee. The hooded-pullovers come in navy blue and white colorways, and flex a subtle Katz’s x Madhappy logo up top, with a larger, more detailed graphic of the storefront on the back. A pink crewneck is available with the same design, while the black crew neck boasts a jar of the deli’s signature pickles in the middle – which is mirrored on a black t-shirt as well. Accessory-wise, the duo delivered on minimalistic dad hat that see’s Katz’s logo across the middle. Have a closer look above.
View this post on Instagram
And some good news for NYC locals… Madhappy Soho will be hosting a one-day-only pop-up at their seasonal location on 153 Mercer St., in which Katz’s will be on the scene serving up a slew of their signature pastrami on rye sandwiches. The pop-up opens its doors tomorrow at 12 p.m. EST – the same time you can expect the collection to go live in stores and online. See the specific hours of the Soho location in the Instagram post below.
View this post on Instagram
Elsewhere in fashion, check out HUMAN MADE’s latest Season 26 drop.
