Madhappy Taps Katz’s Deli To Deliver a Tasteful Nod to NYC

Madhappy is linking up with one of New York City‘s most treasured eateries in its latest limited-edition capsule. To commemorate the opening of its seasonal Soho store, the lifestyle brand joined forces with Katz’s Deli to create a handful of pieces that pay homage to the Lower East Side staple.

“With a history spanning back to 1888, Katz’s has spent decades building its legacy on premium quality. Born in the Lower East Side, Katz’s forged a community in the early part of the twentieth century and solidified itself as a focal point for congregation in the neighborhood,” Madhappy wrote in an Instagram caption.

The apparel selection is concise and cohesive, seeing the inclusion of a graphic hoodie, two crewneck styles and a short-sleeve tee. The hooded-pullovers come in navy blue and white colorways, and flex a subtle Katz’s x Madhappy logo up top, with a larger, more detailed graphic of the storefront on the back. A pink crewneck is available with the same design, while the black crew neck boasts a jar of the deli’s signature pickles in the middle – which is mirrored on a black t-shirt as well. Accessory-wise, the duo delivered on minimalistic dad hat that see’s Katz’s logo across the middle. Have a closer look above.

View this post on Instagram

A post shared by Madhappy (@madhappy)

And some good news for NYC locals… Madhappy Soho will be hosting a one-day-only pop-up at their seasonal location on 153 Mercer St., in which Katz’s will be on the scene serving up a slew of their signature pastrami on rye sandwiches. The pop-up opens its doors tomorrow at 12 p.m. EST – the same time you can expect the collection to go live in stores and online. See the specific hours of the Soho location in the Instagram post below.