Bach Mai SS24 Is a Manifestation of Movement

Keen on celebration and pure elegance.

Fashion
1.1K 0 Comments

For Houston-raised designer, Bach Mai, haute couture styling is not just a passion, but a lifestyle. A lifestyle, which has led his studies and experiences everywhere from Houston, Texas to Paris and New York City, where his eponymous label resides. As such, Mai has a deep understanding of allure balanced by glamour and wearability. So to cultivate his SS24 collection, the designer offered up a manifestation of movement.

Couture is made to measure. Couture is unique. Couture is fanciful. Couture has movement. But as Bach Mai technically makes ready-to-wear garments, his design chops sensibilities teeter between the two fields, which makes for an appetizing arrangement. For this season, the collection discussion of movement meandered throughout flowing dresses, warped and folded textures, layered tulle overlays and simply decadent draping.

But what brought the vision of varied design techniques alive was Mai’s celebration of life and his late father. As such, dresses were lived by lotus flower prints, additional floral prints, subtle cargo detailing, rich crystal textures, silk fabrics and subtle lace overlays – all with an overwhelming commitment to pure elegance.

Take a look at Bach Mai’s SS24 collection in the gallery above.

In case you missed it, LaQuan Smith moves further into menswear for SS24. 

Read Full Article

What to Read Next

COS FW24 Draws Design Inspiration From the "Elegance of Movement"
Fashion

COS FW24 Draws Design Inspiration From the "Elegance of Movement"

Bringing the ballet-influenced quiet luxury range to Brooklyn, Karin Gustafsson shared more on her inspirations behind the draped delivery.

Gramicci SS25 Is All About Movement
Fashion

Gramicci SS25 Is All About Movement

Featuring refreshed archival staples as well as new silhouettes.

Charlie Constantinou SS25 Is a Gorpcore Daydream
Fashion 

Charlie Constantinou SS25 Is a Gorpcore Daydream

The Central Saint Martins graduate uplifts technical garments with hand-dyed treatments and deadstock nylon fabrications.


JW Anderson Is a Master of Manipulation for SS25
Fashion 

JW Anderson Is a Master of Manipulation for SS25

Jonathan Anderson tricks the eye while playing with silk, leather, and glitter to create unrealistic silhouettes at London Fashion Week.

Exploring the Details Behind the New Samsung Galaxy Z Flip5
Tech & Gadgets 

Exploring the Details Behind the New Samsung Galaxy Z Flip5

Presented by Samsung
Enlisting one of the Hypebeast Africa Culture Scouts to review the latest phone.

The Full List of 2023 VMA Winners
Music

The Full List of 2023 VMA Winners

Women dominated the awards show this year.

Lando Norris Debuts McLaren Racing x Reiss Collaboration
Fashion 

Lando Norris Debuts McLaren Racing x Reiss Collaboration

Becoming the F1 team’s official travel kit partner.

Chelsea Revisits Its 1905-Released "Elton Blue" Jersey for Latest Third Kit
Fashion 

Chelsea Revisits Its 1905-Released "Elton Blue" Jersey for Latest Third Kit

Enlisting London-based grime rapper, Capo Lee, for the campaign.

A Closer Look at the 2024 Aston Martin DB12
Automotive

A Closer Look at the 2024 Aston Martin DB12

We got a personal tour around the world’s first “Super Tourer” at AM’s new headquarters.


The FIFA Museum to Explore the History of Football Design With "Designing the Beautiful Game" Exhibition
Design 

The FIFA Museum to Explore the History of Football Design With "Designing the Beautiful Game" Exhibition

With the exhibition exploring how design has pushed football to new heights.

This Year's London Design Medals Are Dedicated to Changemakers
Design 

This Year's London Design Medals Are Dedicated to Changemakers

From PoOr Collective, to Pooja Agrawal – the 2023 list of winners is dominated by those working to make the city a better place.

A Kind of Guise's Second Exclusive Drop Is Ready for Fall
Fashion

A Kind of Guise's Second Exclusive Drop Is Ready for Fall

Unveiling a cozy wardrobe crafted from sustainable materials.

Shoe Palace Celebrates Its 30 Year Anniversary with Oakley Collaboration
Fashion

Shoe Palace Celebrates Its 30 Year Anniversary with Oakley Collaboration

Featuring offering inspired by and first released during the 1989 World Series.

Sage Nation Presents Latest FW23 Installment
Fashion 

Sage Nation Presents Latest FW23 Installment

Introducing new outerwear, knitwear, shirts, and more.

More ▾