SOUTH2 WEST8 SS24 Takes Cues from Traditional Japanese Fly Fishing
Sticking to its founding codes, the Hokkaido-based label offers a pattern-packed range of outerwear, shirting, bottoms and more.
Japanese fashion label SOUTH2 WEST8, which takes its moniker from the street corners of its Sapporo flagship store, has long directed its sartorial lens toward the age-old method of fly-fishing, “Tenkara.” Untethered by tradition, the imprint has concocted a modern wardrobe inspired by the technique’s waders and rods, offering a ready-to-wear lineup that explores the duality of function and design. For Spring/Summer 2024, the brand has returned with a maximalist take on its source codes, with a slew of tactical wares emblazoned with unapologetic patterns and tones.
With utility in the driver’s seat, the collection comprises a wide-spanning selection of outerwear, shirting, bottoms, shorts and accessories — all with one hand on the rod. Among them, quarter-zip pullovers flaunt camouflage prints, while multi-pocket coats don similar graphics for incognito adventures in nature. Workwear shirts appear in bright monotone hues; sweaters enlist all-over triangular arrangements, and a number of button-downs opt for flannel finishes.
Down the line, checkered trousers host spacious pockets, intended for storing fishing gear, while straight-legged chinos appear in a slew of pared-back colors. Shorts land across the spectrum of maximalism and minimalism, with some earning the camo treatment and others doused in subtle tones. Rounding out the range, a selection of tie-dye wares, including collared shirts and shorts, provide a kaleidoscopic conclusion to the explosive collection.
SOUTH2 WEST8 has not yet disclosed a release window for its Spring/Summer 2024 lineup. Take a look at the collection in the lookbook above.
In more fashion news, Levi’s readied a “Made in Japan” collection with selvedge denim.
