Kiki Grammatopoulos Crafted an Outsole That Sows Seeds as You Run
Her “Rewild the Run” project is designed to promote biodiversity.
Kiki Grammatopoulos’ “Rewild the Run” project is an initiative that’s designed towards at fusing performance footwear with ecological consideration and shed light on broader environmentally-friendly projects. She’s crafted a special outsole that sows seeds as you move.
It’s engineered with tiny hooks that latch onto dirt and plant matter to mimic the phenomenon of epizoochory — the process of seed transportation when attached to an animal’s fur. The outsoles are manufactured with a hefty build to form a sizable platform, and Grammatopoulos has attached it to a New Balance running sneaker. They come styled with an all-blue paint job and protrude outwards from the host sneaker’s base layer.
With this project, she aims to democratize urban rewilding — the process of protecting an environment and returning it to its natural state — to the forefront. She wants her initiative to encourage others to implement more ecological considerations into design practices. She debuted this project during Milan Design Week this past Spring and has since created multiple forms of her product to equip other silhouettes like the Nike Zoom Vomero +5 and the Nike ISPA Overreact which can be viewed here below.
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