Carlos Alcaraz Makes His Louis Vuitton Campaign Debut

The tennis player serves up tailored eveningwear looks from Pharrell Williams’ first collection.

Fashion
3,956 Hypes 0 Comments

Spanish tennis superstar Carlos Alcaraz is serving suave looks for his first-ever Louis Vuitton campaign as the French luxury house’s newest ambassador. Fresh off his Wimbledon win, Alcaraz makes his debut in the LV Men’s New Formal Collection campaign, dedicated to modern tailing.

In the video and photo campaign, Alcaraz lends his choreographic movement and tennis skills to show off Louis Vuitton’s latest creations. The Spanish wunderkind is seen in athletic poses, serving, using a forehand follow-through, all while wearing the brand’s newest tailored pieces and evening attire. Louis Vuitton has long leaned into their consumer base’s love for sports, reminding its audiences that fashion and sports go hand in hand. Timeless businesswear like modern tuxedos are showcased with conventional LV motifs. Previously football stars like Lionel Messi and Cristiano Ronaldo were spotted in major Louis Vuitton campaigns.

The campaign with Carlos Alcaraz was captured by Dan Jackson at the Hôtel de Maisons. The 18th century mansion is located on the Rue de l’Université in Paris and is where the late Karl Lagerfeld called home for over 30 years. Alongside the campaign is a 21-page lookbook. In a statement to WWD Alcaraz said, “As an athlete, it is not every day we get to dress up, but there are special occasions and it feels good to show up looking and feeling great. I think as I have grown up, I definitely have more appreciation for a well-tailored suit.” The collection worn by Alcaraz is from Pharrell Williams‘ first collection as the house’s men’s artistic director. On Williams’ appointment, Alcaraz said, “He’s an icon. Is there anything he can’t do? Like everyone else, I’m excited to see what he does at Louis Vuitton.”

Louis Vuitton has been amping up its ambassadorships in the sports world. Just last month the brand signed French champion swimmer Léon Marchand. Other notable tennis players for the brand include Naomi Osaka and Wu Yibing and in other sports — skier Eileen Gu; soccer player Sam Li; rugby player Dan Carter, and snowboarder Su Yiming. This collection will land in stores in January 2024.

In case you missed it, Drake drops FOR ALL THE DOGS merch t-shirt.

Read Full Article

What to Read Next

Louis Vuitton Unites With Carlos Alcaraz for New Malle Vestiaire
Fashion

Louis Vuitton Unites With Carlos Alcaraz for New Malle Vestiaire

Continuing the house’s luggage elegance.

Louis Vuitton's SS24 Campaign Takes Pharrell Williams' Panache to Paris
Fashion

Louis Vuitton's SS24 Campaign Takes Pharrell Williams' Panache to Paris

French landmarks backdrop the vibrant menswear staples.

Louis Vuitton Celebrates Pharrell's First Collection With New York, Hollywood and Hong Kong Pop-Up Locations
Fashion

Louis Vuitton Celebrates Pharrell's First Collection With New York, Hollywood and Hong Kong Pop-Up Locations

First chance to buy Pharrell’s SS24 collection for the house.


Pharrell's $1 Million USD Louis Vuitton Speedy Bag Revealed To Be Available in Four Additional Colorways
Fashion

Pharrell's $1 Million USD Louis Vuitton Speedy Bag Revealed To Be Available in Four Additional Colorways

NBA player PJ Tucker took to Instagram to share the “Internal Use Only” LV catalog.

Bravur Dedicates a Flaming Red Chronograph for This Year’s Vuelta a España
Watches

Bravur Dedicates a Flaming Red Chronograph for This Year’s Vuelta a España

Nodding to the race’s iconic flag.

Drake on 'For All the Dogs' Not Dropping: "It's Not Going To Be That Much Longer"
Music

Drake on 'For All the Dogs' Not Dropping: "It's Not Going To Be That Much Longer"

Further promising that the record will “be worth the wait.”

New Book Celebrates Hip Hop's Cultural Influence on Contemporary Art
Art

New Book Celebrates Hip Hop's Cultural Influence on Contemporary Art

Designed by Pacific and based on the recent exhibition by the Baltimore Museum of Art and Saint Louis Art Museum.

PORTER Used an Ancient Dyeing Technique for “OLDNEW” Collection
Fashion

PORTER Used an Ancient Dyeing Technique for “OLDNEW” Collection

“We are making things that can be passed on for another 1,000 years.”

Elon Musk Said X Will Remove the Block Feature and Twitch is Testing TikTok-Like Clips in This Week’s Tech Roundup
Tech & Gadgets 

Elon Musk Said X Will Remove the Block Feature and Twitch is Testing TikTok-Like Clips in This Week’s Tech Roundup

Meta is also working on a desktop version of Threads.


A-COLD-WALL* and Timberland Link Up Again for Reimagined Boot Capsule
Fashion

A-COLD-WALL* and Timberland Link Up Again for Reimagined Boot Capsule

The second installment in the Future73 initiative.

Goldwin Takes on the Elements for FW23
Fashion

Goldwin Takes on the Elements for FW23

Blurring the lines between athletic, ski, outdoor, and lifestyle apparel.

First Look at the Nike Dunk Low "Leaf Veins"
Footwear

First Look at the Nike Dunk Low "Leaf Veins"

Coming to sneaker rotations this fall.

Nike Air Max Plus "Light Photography" Receives a Royal Blue Iteration
Footwear

Nike Air Max Plus "Light Photography" Receives a Royal Blue Iteration

Releasing later this year.

Human Made Drops Latest "STORM COWBOY DENIM" Series
Fashion

Human Made Drops Latest "STORM COWBOY DENIM" Series

Featuring a collaboration with the iconic band, The Beatles.

More ▾
 
We got you covered. Don’t miss out on the latest news by signing up for our newsletters.

By subscribing, you agree to our Terms of Use and Privacy Policy.
We got you covered. Don’t miss out on the latest news by signing up for our newsletters.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.