Prada's FW23 "In Conversation With a Flower" Campaign Is In Full Bloom

Starring Benedict Cumberbatch, Hunter Schafer, Kodi Smit-McPhee, Letitia Wright, and Li Xian.

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Miuccia Prada and Raf Simons‘ Prada has embraced a transformative time, seeing its Men’s and Women’s Fall/Winter 2023 collections evaluate pure beauty through minimalistic wardrobes. These humanitarian themes migrate into Prada’s FW23 co-ed campaign, exploring authentic human emotion through an enduring perspective.

Prada’s “In Conversation With a Flower” campaign sees five renowned actors communicate distinct feelings alongside blooming metaphorical flowers. Benedict Cumberbatch, Hunter Schafer, Kodi Smit-McPhee, Letitia Wright, and Li Xian are soft-heartedly positioned next to life-sized botanicals representing delicate sentiments.

The recognizable cinematic personalities are tender symbols of daily emotion seen through sight and language. British actor Benedict Cumberbatch stands tall, wearing a navy wool duffle coat, while Euphoria‘s Hunter Schafer stares down her looming flower. Australia’s Kodi Smit-McPhee is paired with an aggressively branched floret, followed by Letitia Wright and Li Xian, who safely glance across in fuzzy knitwear, embellished floral trousers, inflated outerwear, and metallic tote bags.

Take a closer look at Prada’s FW23 “In Conversation With a Flower” campaign in the gallery above.

In other fashion news, Louis Vuitton Men’s Fall 2024 is a hybrid wardrobe For office destroyers.

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Andrea Sacal Editor

Andrea Sacal is a fashion journalist and social media curator who entered the industry in 2021, serving as an editor across Hypebeast's LATAM and UK platforms for over four years. She oversees Latin American socials and aims to highlight emerging and established brands, artists, and creatives contributing to the region. Andrea also focuses on Fashion Month and frequently covers Paris Fashion Week for Hypebeast's global channels.

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