Fictional Havens Materialize In 'IMAGINE: A Journey Into The New Virtual' at Vienna's MAK Museum

On view until September 10.

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Artificial intelligence is overwhelming current technical standards, seeing advanced software programs create unimaginable realities. Vienna’s MAK Museum has taken note, tasking international designers to envision otherworldly architectural utopias using AI.

MAK Museum has unveiled its IMAGINE: A Journey Into The New Virtual exhibit, which explores design concepts through an ultra-modern lens. Imagination can run wild as creatives use AI software Midjourney to create text-driven images. The show is divided into four categories: Speculative Narratives and Worldbuilding, Research Investigations, Dreamscapes, and AI and Algorithmic Variation.

The first chapter analyzes the intersection between film and AI, while others merge Western control and technology. Some artists reflect their heritage through three-dimensional renderings or virtual games, while others, including Andrés Reisinger and Alexis Christodoulou, offer angelic digital landscapes.

The remaining sections see artists envision their own utopian skylines dominated by shooting lasers, environmentally-friendly forest houses, and countryside train rides. IMAGINE: A Journey into The New Virtual demonstrates the architectural possibilities that AI can provide, allowing for refreshed engineering and design practices.

Take a closer look at select artworks on display at the IMAGINE: A Journey Into The New Virtual exhibition at MAK Museum in Vienna. It is open now and will be on view until September 10.

In other news, Sweden is set to build the world’s largest wooden city.

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Andrea Sacal Editor

Andrea Sacal is a fashion journalist and social media curator who entered the industry in 2021, serving as an editor across Hypebeast's LATAM and UK platforms for over four years. She oversees Latin American socials and aims to highlight emerging and established brands, artists, and creatives contributing to the region. Andrea also focuses on Fashion Month and frequently covers Paris Fashion Week for Hypebeast's global channels.

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