As BLACKPINK‘s Born Pink World Tour continues to circle the globe – shattering records along the way – the K-Pop group has tapped Japanese graphic artist VERDY to help curate the Born Pink Pop-Up Experience as an immersive way to connect fans. After taking the pop-up to London in June, BLACKPINK is scheduled to bring their Born Pink Pop-Up to New York City in just a few weeks.
The Born Pink Pop-Up aims to offer an “added dimension” to the Born Pink World Tour, giving fans a firsthand glimpse into the group’s Born Pink world. The pop-up will feature limited edition merchandise designed by VERDY, spanning premium t-shirts, hoodies, hats and accessories – as well as some NYC-exclusive designs.
American Express is the official sponsor of the Born Pink Pop-Up, and will offer exclusive opportunities to AmEx card members such as early access to the experience as well as access to purchase an additional VERDY-designed shirt.
The Born Pink Pop-Up will be held in NYC’s Chelsea neighborhood, at 541 W. 25th St., and will run from August 9 to August 12. The hours for Wednesday, August 9 and Thursday, August 10 will be from 1 p.m. ET to 9 p.m. ET, with extended weekend hours on August 11 and 12; on Friday, the pop-up will run from 11 a.m. ET to 9 p.m. ET, and on Saturday, 11 a.m. ET to 7 p.m. ET.
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