AHLUWALIA's FW23 Collection Comes Alive Through Cloud Technology With Microsoft and EON

Featuring customer-friendly QR codes that reveal detailed information behind each garment.

Fashion 
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London-based designer Priya Ahluwalia presented her Fall/Winter 2023 collection during London Fashion Week earlier this year, exploring her Indian-Nigerian heritage through AHLUWALIA‘s greatest hits. As Cloud Technology continues taking the world by storm, AHLUWALIA has partnered with Microsoft and EON to bring her collection to life digitally.

AHLUWALIA’s FW23 offering is pushed into digital realms with EON’s Product Cloud Platform, presenting her “Symphony Unlocked” collection through customer-friendly QR codes. While browsing the range, users can scan Digital IDs that reveal detailed information about each garment. From fabric inspiration to garment care and craftsmanship stories, the high-tech program revolutionizes our daily interaction with fashion.

The co-ed collection oozes with AHLUWALIA’s relaxed House codes, featuring graphic toe-piece sets, skin-tight lined dresses, ruffled ensembles, and vibrant summer uniforms.

Take a closer look at AHLUWALIA’s FW23 collection and the digitization process behind the collaboration in the gallery above. The Cloud Technology-made offering will be available for purchase via AHLUWALIA’s website in July 2023.

In other fashion news, DRUMSHEDS is London’s new music oasis.

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