Phoebe Philo's New Brand Opens Its Website for Registration
Ahead of the release of its debut collection in September.
Since announcing the launch of her namesake fashion brand in February, Phoebe Philo has been quietly developing the label’s debut collection, scheduled for delivery this September. Now, ahead of its release, the former Celine designer has returned to officially open her eponymous imprint’s website for registration.
Philo shared the news on Instagram, posting a black title card reading, “phoebephilo.com is now open for registration,” with no caption. Still in its bare bones, the website asks visitors to register for “news and further updates” with their title, first name, last name and email.
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Per a report in June, Philo’s highly-anticipated return to fashion will include a signature line of more than 150 pieces, across ready-to-wear, leather goods, jewelry, eyewear and footwear. Notably, former Canadian-Ukrainian model Daria Werbowy, who frequented Philo’s campaigns at Celine, will act as the face of the label.
Philo first announced her return in July 2021, revealing that she would be establishing an independent fashion house, with LVMH Moët Hennessy Louis Vuitton on board as a minority investor. At the time, Philo said the imprint would be “rooted in exceptional quality and design,” adding, “I am very much looking forward to being back in touch with my audience and people everywhere. To be independent, to govern and experiment on my own terms is hugely significant to me.”
In 2022, Philo named Patrik Silén, who previously spent 16 years at consulting firm McKinsey & Company before becoming the chief strategy officer at ASOS in the UK, the brand’s chief operating officer. Additionally, the designer employed a denim designer and workshop lead from Balenciaga, along with a human resources director from Burberry.
Philo’s brand will launch in September, exclusively through the aforementioned website, with shipping initially available in the U.K., Europe and the U.S. Register now, here.
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