SHEIN Slammed for Selling Fake Jordans, YEEZYs and More

Essentially stripping the Jumpman logo and reselling the shoes as their own.

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Popular fast-fashion retailer SHEIN have recently found themselves in hot waters after knockoff Air Jordan designs went viral online.

According to TMZ Sports, following the negative attention Shein has received for selling fake shoes, the e-commerce site has scrubbed its platform of fake Air Jordan 11 and other retro models. The Air Jordan 11 replicas were sold for $49.99 USD and were described as “professional basketball sports shoes for men.” The shoes appeared to be exact fakes down to the patent leather mudguard, only it came with an obvious key difference — the absence of Jordan Brand’s iconic Jumpman logo.

When sneakerheads caught wind of the fake Jordans, many took to Twitter to express their disdain for the fast-fashion brand. A spokesperson spoke to TMZ regarding the allegations stating, “SHEIN takes all claims of infringement seriously and we have removed the product in question. Third-party sellers are required to comply with our SHEIN Marketplace policies and certify their products do not infringe IP.” Aside from the fake Jordans, the site also appears to sell bootleg versions of YEEZY Slides, Foam Runners, Balenciaga shoes and even the MSCHF Big Red Boots.

In case you missed it, notwoways is dropping a brand new Formula silhouette.

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Joyce Li
Joyce Li Editor

For over half a decade, Joyce Li has served as an Editor on Hypebeast's global team, leveraging profound industry insights to capture the zeitgeist. Through her editorial lens, she anticipates emerging trends while dedicating her platform to spotlighting those making the greatest impact on culture today. A storyteller first and foremost, she examines the cross-pollination of fashion, footwear, art, music, and sports. This intersectional approach has led to compelling interviews with industry-defining figures like LeBron James, Pharrell Williams, Tom Brady, NIGO, A$AP Rocky, KAWS, and more.

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