Shein
The suit was filed in Tokyo District Court in late December 2023.
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Alleging that the fast-fashion company intentionally “misled” consumers by manufacturing products with its registered marks.
Said to be driven by growth in the U.S. market.
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“At issue here, inexplicably, are truly exact copies of copyrightable graphic design appearing on Shein products,” reads the lawsuit from three designers.
Essentially stripping the Jumpman logo and reselling the shoes as their own.
After Shein was named the most popular brand of 2022, consumers have much to reconsider.
The start-up makes its way to becoming a fast-fashion juggernaut.
