Clarks Announces Surprising New Partnership With Shein
The 200-year-old British footwear brand can now be shopped in more places.
Summary
- Clarks is significantly accelerating its digital presence globally to better serve customers “wherever they are”
- The company announced a list of new digital distribution partners, including Shein, TikTok Shop, Walmart, and Target. Clarks products will be available on the Shein and Secret Sales websites in the UK
- One of the new partners, the fast-fashion platform Shein, is currently facing public backlash, specifically in Paris, stemming from an incident involving a childlike sex doll and a petition against its store presence signed by over 100,000 French citizens
Clarks, one of the world’s largest groups in footwear, is doubling down on its digital presence.
The 200-year-old British footwear company announced that its products are now available on Shein and Secret Sales in the UK. Clarks previously expanded to Walmart in America, and will include Target as a distributor in December. The company shared that they are “expanding into new digital spaces helps us serve our customers wherever they are.”
Shein, the fast fashion e-commerce platform, is facing backlash over a supposedly child-like sex doll and the opening of its store at Parisian department store, BHV. More than 100,000 French citizens have signed an online petition against Shein’s presence in the city.
