Rains SS24 Masters the Art of the Water-Repellent Coat
The collection, titled “Drenched,” manipulates polyurethane to showcase the textile’s versatility, structurally and texturally.
Paris’ showering skies offered an on-brand welcoming for Danish outerwear brand Rains’ Spring/Summer 2024 runway on Thursday. As a heavy downpour blanketed the outdoors, rainfall unintentionally (but, in this case, ideally) trickled down the columns supporting the warehouse-like venue for the brand’s showcase. There, lead designer Tanne Vinter let loose the collection, aptly titled “Drenched.”
In line with the imprint’s founding pillars, the collection included a sizable range of polyurethane raincoats, many of which were cut oversized as crucial layering pieces in monochromatic ensembles. Pushing the brand’s narrative further, Vinter transformed the signature textile with structural and textural treatments, resulting in ultra-thin takes and ruched metamorphoses that redefined what exactly a raincoat can look like.
The element-braving range took cues from the elements themselves, putting forth a selection of water-repellent silhouettes that materialized stylistically soaked in water themselves. Hooded coats, in white and black, featured myriad strings swinging from models’ heads to the floor, replicating the chaotic strides of natural rainfall, while transparent green coats, both elongated and fitted, left underlayers on view in identical fabrications.
Rains continued its collaboration with 3D footwear purveyor Zellerfeld, offering up new colorways of their Puffer Boot. A red pair, in particular, offered the finishing touch to the collection’s final all-red ensembles. As Look 31, a tiered, poncho-like gown complete with a quarter-zip hood, closed the show, Gene Kelly’s “Singin’ in the Rain” fittingly summed up the line’s euphorically saturated personality.
See Rains’ full Spring/Summer 2024 collection in the gallery above.
Elsewhere at Paris Fashion Week, Bianca Saunders and Farah debuted an SS24 collection inspired by Jamaican artist Lee “Scratch” Perry.
