Issey Miyake Celebrates “The Beauty of Paper” for SS25
Considering the function of paper and the feelings it can evoke.















































Issey Miyake explored the natural roots of paper for its Spring/Summer 2025 runway during Paris Fashion Week, a show entitled “The Beauty of Paper.”
The show notes accompanying the experimental womenswear collection were given to attendees on a piece of washi, a type of traditional Japanese paper made from shrubs and bushes. The stools they sat on, meanwhile, were constructed of out cylinders of compressed sheets of paper, which the brand says is a byproduct of Issey Miyake’s pleat-making technology.
Washi was once, however, used as material for clothing. Under the creative direction of Satoshi Kondo and his design team, the garments sought to pay homage to washi and the greater history of papermaking.
“What is it about paper that makes us feel at ease? Starting with this question, the research and development of the collection focused on the history, making, and craft of paper,” the brand said. “These findings inspired the materials, techniques, and designs through a variety of experimental sartorial studies.”
Beyond its sheer function, the collection probes the human connection to paper, both in the present and in the past.
See Issey Miyake’s Spring/Summer 2025 collection in the gallery above, and stay tuned to Hypebeast for more Paris Fashion Week coverage.