Louis Gabriel Nouchi took home the coveted ANDAM Fashion Award on Thursday, beating five other finalists to score €300,000 EUR and a one-year mentorship from Chloé’s chief executive officer Riccardo Bellini.
The Paris-based designer accepted the trophy during an outdoor ceremony at the Palais-Royal’s gardens in the French capital. He joins an impressive roster of previous winners, which includes the likes of Viktor & Rolf, Christophe Lemaire, Jeremy Scott, Bianca Saunders and Marine Serre.
Nouchi, who founded his eponymous label in 2017, looks to challenge the traditional masculine style tropes through genderless collections inspired by literary and film references. Flicking between seasons, the designer sought inspiration from Pierre Choderlos de Laclos’ Dangerous Liaisons for Spring 2023; and, for Fall 2023, he called on Bret Easton Ellis’ American Psycho to craft his mood boards. Nouchi’s latest Spring 2024 collection took cues from Christopher Isherwood’s 1964 novel, A Single Man. For all, the designer’s references inform the themes woven into his forward-minded silhouettes.
Elsewhere at the ceremony, ANDAM presented both Ester Manas and Durank Lantik with the runner-up Special Prize, which comes with a cash prize of €100,000 EUR as well as coaching. The additional finalists included GmbH’s Benjamin Huseby and Serhat Isik; Gauchere’s Marie-Christine Statz, and Andreadamo’s Andrea Adamo.
Rounding out the trophies, Ukrainian hat designer Ruslan Baginskiy won the Accessories Prize, and Avellano by Arthur Avellano received the Pierre Bergé Prize, which aims to highlight burgeoning French labels. Both designers also received €100,000 EUR.
In order to qualify for ANDAM’s grand prize, candidates must operate a French company or establish one in the same year of receipt. Finalists’ work was judged by an esteemed jury, which included Saint Laurent’s Francesca Bellettini, Balenciaga’s Cédric Charbit, Instagram’s Eva Chen, Kering’s François-Henri Pinault, LVMH’s Sidney Toledano and Chanel’s Bruno Pavlovsky, among several others.
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