b.Eautiful Returns With Pocari Sweat Capsule Collection

Offering new takes on its beloved release.

Fashion
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Following a re-release last year, b.Eautiful, the platform known for showcasing artists, designers, architects, musicians, photographers, filmmakers, and other entities from Japan, has now built on its popular Pocari T-Shirt. Answering requests for another release, b.Eautiful has now put together a capsule collection celebrating the history of the Japanese sports drink.

The third Pocari Sweat offering features two T-shirts, long-sleeve, and hoodie featuring Japanese artist Masaaki Sato’s take on the Japanese sports drink, manufactured by Otsuka Pharmaceutical. Leading the release is a black colorway of the original highly requested T-shirt design that shows a hyper-realistic airbrush rendering of a retro can of Pocari Sweat complete with condensation beads by Sato. The print is also accompanied by technical details of the Pocari Sweat can written in Japanese and English, Pocari’s logo, and a brief biography of Masaaki Sato.

Take a look at the range above and head over to b.Eautiful’s website to pre-order styles from the Pocari Sweat capsule collection until June 16, 12 a.m. PST.

 

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