Family Love Encapsulates Samsøe Samsøe's Pre-Fall 2023 Campaign

Captured by German photographer Karl Felix.

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Following its debut eyewear collection, Scandinavian label Samsøe Samsøe presents its Pre-Fall 2023 campaign that embraces family values and care.

Captured by German photographer Karl Felix, the campaign brings international creatives together under one roof. Pools of talented individuals unite to celebrate the brand’s extensive community while rocking diverse garments from Samsøe Samsøe’s seasonal offering.

From actors to skaters and DJs, Samsøe Samsøe’s effortless identity is pictured throughout, promoting its sustainable dessert dust denim program, safari-inspired outerwear, and summer-ready ensembles. Women are shot in cutout swimwear paired with overwashed denim, shimmering dresses, cropped trench coats, and relaxed crotchet tops. For men, natural Earth tones are placed front and center, decorating cobblestone shirting, knitted polos, and trendy denim shorts slated for summertime.

Take a closer look at Samsøe Samsøe’s Pre-Fall 2023 campaign in the gallery above.

In case you missed it, Casablanca’s Atlantis sneaker receives a patent leather makeover for SS23.

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Andrea Sacal Editor

Andrea Sacal is a fashion journalist and social media curator who entered the industry in 2021, serving as an editor across Hypebeast's LATAM and UK platforms for over four years. She oversees Latin American socials and aims to highlight emerging and established brands, artists, and creatives contributing to the region. Andrea also focuses on Fashion Month and frequently covers Paris Fashion Week for Hypebeast's global channels.

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