HUF's Summer 2023 Collection Reimagines Classic Bay Area Styles

With signature workwear, trail gear, surf-inspired silhouettes and more.

Fashion
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California skate label HUF has pulled back the curtain on its Summer 2023 collection, revealing a range spanning classic workwear, trail gear, emblematic sportswear and surf-inspired styles — all of which call back to the label’s roots in San Francisco.

Across the line, outerwear receives a revamp with all-over prints, knits, wovens and resort-ready silhouettes, while archival prints plant themselves atop vintage athletic pieces. Coastal knits appear ready for the beachside, printables take notes from the brand’s early-2000s imagery and the HUF SET assortment welcomes new colors and updated fits.

Among the standouts, the collection features the Remington Nylon Twill Trucker jacket, which dons a bulkier construction for cold San Francisco evenings, and the New Day Striped Anorak, which champions the brand’s classic streetwear codes through its bold, graphic pattern. Additionally, the Linked Short-Sleeved Knit Sweater fronts colorful chain emblems, while the H-Star Baseball Jersey and Full Court Reversible Basketball Jerseys nod to sportswear.

“We’re on a new horizon tip this Summer, continuing to take a look forward and delivering a new season that celebrates the artists, creatives, skaters, and people behind the scenes that make it all happen,” says HUF. “Summer 23 celebrates a new season with craft, quality, and culture by reimagining warm-weather classics and pieces from the archives.”

HUF’s Summer 2023 collection will become available to shop this Thursday, May 18, on the brand’s website and in stores. Take a look at the range in the gallery above.

In more fashion news, Wood Wood looks to reconstruct menswear classics for Pre-Fall 2023.

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