Take a Look Inside F.P. Journe’s Brand New Boutique in SoHo
Fitted with a showroom, bar, lounges, and a library.
F.P. Journe has relocated its New York boutique to a new location in SoHo. Nestled in the heart of the trendy neighborhood, the new store stretches 550m² and is fitted with a showroom, a library, lounges, as well as a large bar.
The entire store is designed to thoroughly manifest the Maison’s core values, as well as its philosophy and commitment to showcasing “Authenticity, Rarity, Talent.” This applies to the brand’s approach to everything beyond watchmaking, which is evident in the newly opened boutique space’s refined yet intimate atmosphere.
Upon entering the space, guests will be greeted by the large bar, followed by cozy lounges, warm décor, and a library. One end of the store is sectioned as a showroom, fitted with sleek display cases to exhibit the Maison’s exquisite collections. On the ceiling is a three-tiered chandelier crafted by Mexican-Brazilian artist, Caroline Fontoura Alzaga, which is similar to the ones at F.P. Journe’s LA and Miami locations.
Moving upstairs, the warm mood continues with an open space fitted with a kitchen, wine cellar, as well as sofas and tables for guests to feel at home. Nodding to the neighborhood’s industrial history, the new store also features red brick walls with a slight antique finish, while dark wooden floors and touches of foliage enhance its cozy atmosphere.
The Maison also has plans to host exclusive events and experiences at their new boutique space. For those who are interested, keep an eye out on F.P. Journe’s website and social media.
Maison F.P.Journe New York
53 Mercer Street,
NY 10013, New York
United States
In other watch news, Hublot readies the Big Bang Unico in a summery sky blue.
