UK Football Platform VERSUS Makes Goalkeeping and Fashion Collide with "Good Hand" Editorial

Goalie gloves have never looked this good.

Fashion 
1.0K 0 Comments

UK football platform VERSUS has just presented “Good Hand,” a new editorial campaign that spotlights goalkeeper gloves through a fashion-oriented lens.

Over recent times, various labels have used football as a main point of inspiration. From Umbro’s recent “Make New” campaign with Nova Nørgaard to Palace’s collaboration with Y-3 that welcomed French football legend, Zinedine Zidane for the official campaign imagery, fashion and football will remain as mutual inspirations to one another as the industries continue to grow.

With this being said, the latest “Good Hand” campaign is the first in a new series of curated editorials by The VERSUS Edits. Shot and printed by Niall Hodson, the campaign explores the comfortability and intricate design of goalie gloves, labeling them as a “fashion secret.”

Within the imagery, seven different pairs of goalkeeper gloves are taken off the field and onto the streets, with products from the likes of adidas, PUMA, Kaliaaer, and more being paired with vintage archives as VERSUS imagines a world where goalkeeper gloves are worn as everyday fashion staples.

 

View this post on Instagram

 

A post shared by VERSUS (@versus)

Whether that is waiting for the train or jumping a neighbor’s garden wall to retrieve a wayward shot, the campaign creates a society where goalie gloves are the perfect accessory for any situation. Additionally, further football accessories, such as shin-pads and hand-knitted memorabilia are also brought together to present a stellar example of how to make the beautiful game stylish.

You can check out the “Good Hand” editorial by VERSUS above and in other fashion news, take a look at the new collection from Holiday.

Read Full Article
Text By
Share this article

What to Read Next

Vivienne Westwood Debuts Historical Corset Exhibition In London
Fashion 

Vivienne Westwood Debuts Historical Corset Exhibition In London

Exploring the brand’s subversion of corsetry since 1987.

Valentino Vintage Opens Swap-Shops in London, Milan, Paris, and Further Afield
Fashion 

Valentino Vintage Opens Swap-Shops in London, Milan, Paris, and Further Afield

While also providing students from the 1 Granary incubator and seven universities with vintage Valentino garments for inspiration.

Junya Watanabe's ASH Pearl Sneaker Is Embraced by Glistening Jewelry
Footwear

Junya Watanabe's ASH Pearl Sneaker Is Embraced by Glistening Jewelry

Featuring dangling gold chains and pearl necklaces.

Bleue Burnham Continues His Study Into the Plant World for SS23 Jewelry Collection
Fashion 

Bleue Burnham Continues His Study Into the Plant World for SS23 Jewelry Collection

Ranging from rings inspired by the chloroplast organelle within plant cells to £20,000 gold bracelets that look like oak trees.

New Balance 9060 Surfaces in Cool "Arctic Grey"
Footwear

New Balance 9060 Surfaces in Cool "Arctic Grey"

Featuring metallic steel finishes.


Evasive Motorsports Has Built the Dream Honda S2000 R
Automotive

Evasive Motorsports Has Built the Dream Honda S2000 R

Using the 302 BHP engine from the FK8 Civic Type R before giving it a “Championship White” paint job, custom body work and a carbon-clad interior.

Rone Footwear and New Balance Collide for Skate-Ready Tiago Lemos 1010
Footwear

Rone Footwear and New Balance Collide for Skate-Ready Tiago Lemos 1010

Bringing sophistication to skateboarding.

Official Campaign Images for Joe Freshgoods x New Balance "Beneath the Surface" Pack
Footwear

Official Campaign Images for Joe Freshgoods x New Balance "Beneath the Surface" Pack

The fifth installment of the collaboration between the pair.

MIT Spin-Off Introduces Wireless Tongue-Operated Trackpad
Tech & Gadgets

MIT Spin-Off Introduces Wireless Tongue-Operated Trackpad

Serving users with limited mobility.

DAIWA PIER39 Drops Two Limited Edition GORE-TEX Technical Jackets
Fashion

DAIWA PIER39 Drops Two Limited Edition GORE-TEX Technical Jackets

Limited to 100 each.

More ▾