Crocs Appoints Salehe Bembury as Creative Director of Pollex Pod
A two-year extended partnership.
Crocs and Salehe Bembury have announced plans for a two-year partnership extension. Building upon the aesthetics of the breakthrough Crocs Pollex Clog silhouette, Bembury looks to introduce new silhouettes and colorways as Creative Director of the Crocs x Pollex Pod collection.
The Pollex Clog was first introduced in 2021, playing a pivotal role in popularizing molded foam-based footwear. Having caught the attention of enthusiasts early on through its distinct design, each new colorway in 2022 was said to have sold out within the first few hours.
“For many years, collaborations and product partnerships have been at the core of our brand strategy, and we are very proud of what we have been able to create in partnership with Salehe,” said Michelle Poole, Crocs Brand President. “His unique approach to design has brought a fresh perspective to our molded form and enabled us to connect with new consumers. Looking ahead, we are excited to continue this partnership and extend into dynamic new silhouettes.”
The partnership between Bembury and Crocs began when the footwear brand reached out to the designer via Instagram direct message offering to send him a pair of shoes. Bembury responded by proposing a collaboration involving the Classic Clog, and the rest is history.
“We exist in a landscape of ‘here today, gone tomorrow’ collaborations, so the value lies in long-term relationships and that’s what we’ve established. Good design exercises restraint and balances utility with beauty and the Pollex Pod represents that by successfully merging Crocs’ brand identity with my own brand identity,” said Salehe Bembury, Designer and Creative Director, Crocs x Pollex Pod.
Look for new silhouettes from the Pollex Pod collection to be officially announced this spring. One of the silhouettes, Pollex slides, was teased by Bembury earlier this year. New designs will continue to carry on the original Pollex clog motifs featuring Bembury’s signature 3D fingerprint patterns.
In other news, ASICS’ GEL-Kayano 14 surfaces in “Midnight/Pure Silver.”
