Concepts and Jayson Tatum Team Up Again for a New Era 59Fifty Hat Collaboration
Launching in alignment with the Celtics superstar’s Jordan Tatum 1 debut.
It’s a big week for elite NBA forward Jayson Tatum as his first-ever signature sneaker with Jordan Brand will finally be making its way into the hands of consumers come April 7. And to generate even more excitement around the launch of the Jordan Tatum 1, the pro hooper has partnered up with Concepts to supplement its release with a New Era 59Fifty collaboration.
There the capsule is split into two categories: “Solid” and “Chrome.” The former features tonal crowns and bills and comes in black, green, brown and navy colorways while the rest is styled with off-white crowns and green, red and blue bills. The center of the crown is fashioned with a Boston Celtics logo that has been merged with Concepts’ signature “C” insignia while Tatum’s moniker along with his jersey number “0” is stitched into the right panel. Detailed looks at the collection can be seen above.
In addition to the hat release, Concepts is also the exclusive partner for the Jordan Tatum 1 signature shoe. Its Boston flagship will have the kicks available in full family sizes starting today, April 5 through April 6 with special programming, food and surprises.
In case you missed it, official images of the Jordan Tatum 1 “St. Louis” have surfaced.
