Helinox Celebrates Its Busan Store Opening With a Limited fragment design T-shirt Collab
Selling out fast.
Helinox celebrated its HCC Busan store opening on March 18. To commemorate the grand opening, the brand released a limited drop of T-shirts designed in collaboration with Hiroshi Fujiwara’s brand, fragment design.
The T-shirts arrive in black or white, both version stars Helly, Helinox’s mascot, and fragment design’s iconic lightning motif, complete with co-branding. The white version features the adorable blue creature resting with a bird friend, with the lighting bold motif, emblazoned across the back, while the front features the “Helinox FRAGMENT” in a small print. Likewise, the black version also incorporates a similar design with Helly in a smaller graphic print on the front, while a large co-branding graces the back.
Priced at ₩66,000 KRW (approximately $51 USD), the T-shirts were sold on a first-come-first-served basis at the HCC Busan store. Out of the two, the black T-Shirt option quickly sold out, while the white version is still currently available.
HCC Busan
217 Dalmaji-gil, Haeundae-gu, Busan
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