Helinox Celebrates Its Busan Store Opening With a Limited fragment design T-shirt Collab

Selling out fast.

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Helinox celebrated its HCC Busan store opening on March 18. To commemorate the grand opening, the brand released a limited drop of T-shirts designed in collaboration with Hiroshi Fujiwara’s brand, fragment design.

The T-shirts arrive in black or white, both version stars Helly, Helinox’s mascot, and fragment design’s iconic lightning motif, complete with co-branding. The white version features the adorable blue creature resting with a bird friend, with the lighting bold motif, emblazoned across the back, while the front features the “Helinox FRAGMENT” in a small print. Likewise, the black version also incorporates a similar design with Helly in a smaller graphic print on the front, while a large co-branding graces the back.

Priced at ₩66,000 KRW (approximately $51 USD), the T-shirts were sold on a first-come-first-served basis at the HCC Busan store. Out of the two, the black T-Shirt option quickly sold out, while the white version is still currently available.

HCC Busan
217 Dalmaji-gil, Haeundae-gu, Busan

In other fashion news, Leeds United and Acid FC partner on a lifestyle collection.

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Zoe Leung
Zoe Leung Senior Editor

Zoe Leung is a Senior Editor at Hypebeast, where she has been shaping the publication’s coverage of horology, art, design, and culture since 2023. Her extensive watch reporting spans exclusive manufacture visits with Maisons like Zenith, Jaeger-LeCoultre, and Grand Seiko, as well as insightful conversations with industry leaders and artisans. Beyond watches, she regularly spotlights international creatives and cultural phenomena, utilizing her knowledge of global music and entertainment subcultures to deliver narratives that explore the worldwide influence of contemporary visual storytelling and cross-cultural artistry.

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