Helinox Celebrates Its Busan Store Opening With a Limited fragment design T-shirt Collab

Selling out fast.

Fashion
2.5K 1 Comments

Helinox celebrated its HCC Busan store opening on March 18. To commemorate the grand opening, the brand released a limited drop of T-shirts designed in collaboration with Hiroshi Fujiwara’s brand, fragment design.

The T-shirts arrive in black or white, both version stars Helly, Helinox’s mascot, and fragment design’s iconic lightning motif, complete with co-branding. The white version features the adorable blue creature resting with a bird friend, with the lighting bold motif, emblazoned across the back, while the front features the “Helinox FRAGMENT” in a small print. Likewise, the black version also incorporates a similar design with Helly in a smaller graphic print on the front, while a large co-branding graces the back.

Priced at ₩66,000 KRW (approximately $51 USD), the T-shirts were sold on a first-come-first-served basis at the HCC Busan store. Out of the two, the black T-Shirt option quickly sold out, while the white version is still currently available.

HCC Busan
217 Dalmaji-gil, Haeundae-gu, Busan

In other fashion news, Leeds United and Acid FC partner on a lifestyle collection.

Read Full Article

What to Read Next

fragment design and RAMIDUS Return With Plaid Shijimi Bags
Fashion

fragment design and RAMIDUS Return With Plaid Shijimi Bags

Available in two sizes, the pouch-shaped accessories can be transformed into drawstring carriers with a clam-shaped build.

fragment design’s ‘Mobile Suit Gundam’ Collab Drops Next Weekend
Toys

fragment design’s ‘Mobile Suit Gundam’ Collab Drops Next Weekend

Featuring a grayed-out RX-78 Gunpla, plastic models, plush toys and apparel.

fragment design and Casio Team Up for a Houndstooth-Adorned Electric Keyboard
Tech & Gadgets

fragment design and Casio Team Up for a Houndstooth-Adorned Electric Keyboard

The custom Casiotone — a classic Casio keyboard from the ’80s — will be available exclusively at Hiroshi Fujiwara’s VA store.


Dover Street Market Celebrates 20 Years With Customized T-Shirts and Totes
Fashion

Dover Street Market Celebrates 20 Years With Customized T-Shirts and Totes

Enlisting friend, collaborators, brands, artists and creatives for their own rendition of the limited-edition pieces.

'Shazam! Fury of the Gods' Debuts With Underwhelming $30 Million USD
Entertainment

'Shazam! Fury of the Gods' Debuts With Underwhelming $30 Million USD

Failing to meet its expected opening weekend numbers.

Nike and StockX Court Documents Indicate Reseller Received 38 Fake Pairs of Air Jordan 1s From the Platform
Footwear

Nike and StockX Court Documents Indicate Reseller Received 38 Fake Pairs of Air Jordan 1s From the Platform

The Nike vs. StockX saga continues.

Tokujin Yoshioka Designs New Issey Miyake "O-Bold" Bangle Watch
Watches

Tokujin Yoshioka Designs New Issey Miyake "O-Bold" Bangle Watch

Inspired by the shape of water.

Fashion Industry Insider Style Not Com Drops Caption Book
Fashion

Fashion Industry Insider Style Not Com Drops Caption Book

Recapping all of fashion’s biggest moments in 2022.

Miley Cyrus' 'Endless Summer Vacation' Debuts at No. 3
Music

Miley Cyrus' 'Endless Summer Vacation' Debuts at No. 3

SZA, Metro Boomin and Drake and 21 Savage also appear in this week’s top 10.


Ben Affleck Reveals Michael Jordan's Requests Before He Directed 'Air'
Entertainment

Ben Affleck Reveals Michael Jordan's Requests Before He Directed 'Air'

Affleck turns Nike’s quest to sign Michael Jordan into a cinematic moment.

adidas' ADIZERO Pro 3.0 "To Run Is To Live!" Spreads Positivity at the Marathon
Footwear

adidas' ADIZERO Pro 3.0 "To Run Is To Live!" Spreads Positivity at the Marathon

An uplifting motto for the competition runners.

Leeds United and Acid FC Partner on Lifestyle Collection
Fashion 

Leeds United and Acid FC Partner on Lifestyle Collection

Celebrating the 50th anniversary of the club’s anthem.

Pipilotti Rist Unveils New Site-Specific Video on Facade of M+ Museum
Art

Pipilotti Rist Unveils New Site-Specific Video on Facade of M+ Museum

On view from 7 to 9pm daily until June 17.

Our Legacy Mixes Tradition and Modernity in the Klove and Strainer Shoe
Footwear

Our Legacy Mixes Tradition and Modernity in the Klove and Strainer Shoe

Both constructed with premium leather and a Vibram outsole.

More ▾