PRONOUNCE FW23 Goes Back In Time
Taking inspiration from ancient Chinese communication methods.
Yushan Li and Jun Zhou’s PRONOUNCE has made its return to the British capital, staging an intricate co-ed runway show that continues its journey to connect borders. The Chinese label has a few legendary achievements under its belt, including a placement at Pitti Uomo and extensive support from the Isabella Blow Foundation.
Last season, PRONOUNCE unveiled its Spring/Summer 2023 collection at London’s Institute of Contemporary Arts, boasting a ’90s identity that proved constructive for the brand. PRONOUNCE follows several years of success with “New Stroke Order,” its Fall/Winter 2023 showcase held in the city’s Regent Quarter district.
By exploring its Chinese roots, the imprint reflects on the digital age by looking back at the early stages of human existence. This was mirrored via ancient communication methods, such as knotting notes, oracle bones, and inscribed tortoise shell motifs. The collection was outlined in a white-walled room with peeling paint, rough finishes, and an aged breeze, with the first look setting the tone for further affairs. Featuring a nylon coat with metallic panels, gradient knitwear, and asymmetrical wool jeans, the garments exemplify ingenuity while paying tribute to Li and Zhou’s Chinese heritage.
Embroidered blazers paired with ultra-slouchy trousers followed, breaking gender stereotypes by allowing every look to be unisex. Native oracle bone illustrations are set against knitted polos while intersecting ropes collide on fuzzy pullovers and contrasting cargos. Checkered patterns land on cozy ensembles, while bronze touches illuminate workwear jackets, and sliced indentations break free on form-fitting variations.
Take a closer look at PRONOUNCE’s FW23 collection in the gallery above.
In other Fashion Week news, Av Vattev’s FW23 “The Privilege of Observation” collection is a youthful homage to international artists.
