Helinox Taps OBEY for Limited-Edition Portable Furniture
An invitation to explore the outdoors in your urban backyard.
Following its collaboration with Off-White™ and POST ARCHIVE FACTION (PAF) for an “EQUIPMENT” collection, Helinox now taps Shepard Fairey’s street art project and subsequent apparel company OBEY for a six-piece capsule.
The upcoming series with OBEY and Helinox includes the popular high-back Sunset Chair which can be combined with a Cushion Cover as well as a Personal Shade attachment that offers protection from the sun. Table One Hardtop comes in a light and packable build, and rounding out the assortment is a Laundry Bag and Sacoche shoulder bag for everyday essentials. Pieces are found in black with co-branding accents and OBEY’s Andre the Giant visuals.
“The juxtaposition of city life and outdoors was the inspiration for the project,” said Steve Ternosky, CEO, OBEY Clothing. “Finding those spaces to get away from the traffic and the density that define a city, and exploring the outdoors in your backyard. Working with Helinox offered the opportunity to channel their expertise in outdoor products and blend that with our cut and sew pieces. The final product was a true collaboration, mixing the best of both brands to offer something new and unique to both sides.”
Fairey created his signature sticker for OBEY in 1989 while studying at the Rhode Island School of Design. The absurd visual began to catch on after his stickers were spotted plastered everywhere, and the artist started his OBEY Clothing line in 2001. Peaking in popularity in the early 2010s, the brand quickly fell off following a short period of mainstream commercial success. However, with OBEY’s heritage and Fairey’s reputation as one of the most influential artists of all time, the brand has shown glimmers of coming back into focus given the right execution.
“As a design-first brand with roots in art, fashion, outdoors and music, we were honored to collaborate with OBEY on the latest collection. Both brands are heavily influenced by creativity and personal expression, and the signature OBEY artwork has come to mean many things, from truly seeing what’s before us to the freedom and meanings behind street art,” said Young Lah, Global CEO, Helinox. “Helinox products are highly visual, and offer a natural canvas for carrying a message.”
The Helinox x OBEY collection is now available on the Helinox website. Prices range from $25 to $250 USD.
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