Marmot and Better™ Gift Shop Join Forces for Outdoor-Ready Capsule
The inaugural collaboration features a 12-piece collection.
Marmot, a staple in the outdoor performance clothing and gear brand from Colorado, has announced its inaugural collaboration with Toronto-based brand Better™ Gift Shop.
In a 12-piece capsule, the collection focuses on bringing Marmot’s classic and novelty outdoor design with BGS’ vibrant approach. Focused on providing winter staples for the harsh weathers ahead, the pieces include insulated jackets, polar fleece, sweaters and t-shirts. The outerwear apparels are functional, giving winter adventure seekers weather protection from subzero temperatures. The design of the collection takes on a retro style, coming in a color palette that. fuses better blue, solar yellow and indigo hues. The vibrant colors are in line with what is often seen on typical BGS pieces.
All the items are co-branded with Better™ and Marmot monikers, including a playful bear graphic that sees the cartoon figure wear signature “B” Better™ cap. A highlight in the collection is the Plasma Parka and Warm Cube Active Novus which feature a custom designed pattern highlighting the grid map of Toronto on the zipper Tee and lining, respectively. Environmentally friendly material also constructs the collection which uses innovative fabrics including the Pertex® Quantum 100% recycled nylon ripstop, recycled Seawool, and the recycled nylon liner.
The Marmot x Better™ Gift Shop collection is now available at the Better™ Gift Shop location in Toronto, online store as well as on Marmot.
