G-SHOCK 'Shock The World Southeast Asia': A Recap of the 40th Anniversary Celebration

A celebration of toughness through collaboration, music, and creativity.

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G-SHOCK, the trailblazer in toughness, recently marked its monumental 40-year journey with an electrifying celebration titled ‘Shock The World G-SHOCK 40th Anniversary’ Southeast Asia. The event, held at the picturesque Potato Head Bali, encapsulated the brand’s indomitable spirit and unrivaled legacy in the world of timepieces.

The event started with a compelling press conference at Studio Eksotika, attended by esteemed personalities including Hikaru Yoshida, Casio Singapore’s Planning Manager, and G-SHOCK’s iconic Founder, Kikuo Ibe. Ibe, revered as the godfather of G-SHOCK, recounted the challenges in creating the inaugural G-SHOCK watch, emphasizing that ‘That’s Tough’ signifies enduring durability, and never give up.

The excitement continued with the reveal of the 2024 limited edition watch lineup, notably featuring a collaboration with Rich Brian—a rugged GA-2100RB-3ADR reflecting Brian’s persona with its distinctive seafoam green and salmon pink accents inspired by the 88rising staple’s childhood memory. Scheduled for release both online and in stores worldwide from December 15, 2023, this special Rich Brian x G-SHOCK watch is expected to attract and impress fans all around the globe.

“There was a drummer in one band I admired, and the guitarist had this stunning guitar. It was a vibrant light blue with thunder-like patterns on the fret, tinged with pink. That color combination has always stuck with me—I love pink and light blue”, said Rich Brian in our exclusive interview.

G-SHOCK didn’t just stop there; they introduced two remarkable products for their anniversary celebration. The GCW-B5000UN watch has a new kind of movement made from carbon material in two impressive colors; black/grey and black/blue/pink.

Another watch, the luxurious G-D001 known as “Dream Project #2,” is made of 18k Gold and uses AI help in its design. This specific G-D001 timepiece was sold at an auction for $400,050, and all the money raised from its sale goes to The Nature Conservancy (TNC), an environmental organization.

A riveting panel discussion ensued, exploring the ‘Philosophy of Toughness’ with industry luminaries like Stash (graffiti artist), Jason Ve (88rising), Bryan Tilson (Wieden+Kennedy), and Michael Killian (ZODIAC). Each shared their profound insights into how G-SHOCK’s toughness and strength continue to evolve, remaining an unshakable force in an ever-evolving trend landscape.

Moreover, the event was a celebration not only of G-SHOCK but also of Bali’s rich cultural heritage. Traditional Balinese dance performances captivated the audience, offering a glimpse into the island’s captivating traditions. The pinnacle of the night featured electrifying performances by 88rising collaborators NIKI and Warren Hue. Their chart-topping hits had the audience singing along fervently, creating an unforgettable atmosphere filled with music and energy.

Watch the exclusive 88rising performance by NIKI & Warren Hue, and win G-SHOCK 40th Anniversary merchandise & a signed Rizzoli Brand Book by Kikuo-Ibe himself, by signing in or signing up for CASIO-ID here. For more information on G-SHOCK 40th Anniversary merchandise, click here.

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