Diesel and LEE Break Boundaries With Upcycled Denim Collaboration
Enlisting competitive labels to battle fabric waste.
Diesel‘s Glenn Martens is stepping toward community, launching his collaborative “DIESELOVES” initiative that embraces competition. The program taps fellow denim brands to create influential collections that combat environmental waste. The conjoined items are produced from scrap material, merging brand styles into celebratory offerings.
“DIESELOVES” marks a new chapter in collaborative playbooks, eliminating overproduction by honoring fellow labels. Diesel and Lee unite for the inaugural capsule, seeing reigning imprints convey denim versatility.
Individually-souced fabrics are pinned together across upcycled bottoms split by brand. Light and dark washes join across frayed seams, creating diverse fits that are undoubtedly unique. Every pair is complete with “DIESELOVES Lee” badges, available in straight, flared, and bootcut designs.
Take a closer look at the debut collaboration between Diesel and Lee in the gallery above. It will be available on December 15 via Diesel in Europe and Japan, with the full range dropping in March 2024 worldwide.
