PLEASURES and PUMA Party In the Desert for Second Collaboration

Celebrating LA and German culture through a technical offering alongside new VELOPHASIS colorways.

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Los Angeles-based streetwear brand PLEASURES joined PUMA earlier this summer to deliver a retro-inspired VELOPHASIS collaboration. For their second partnership, the duo heads to the desert for a rave-ready offering to dance the night away.

PLEASURES and PUMA blend sportswear with technical elements in a diverse collection with vintage appeal. It reflects LA’s cultural diversity while embodying German party scenes through honorary slogans.

The collection begins with essential co-branded hoodies featuring “German Sportartikelhersteller” lettering that translates to “Sporting goods manufacturer.” Airbrushed tees and camouflage outerwear accompany university-style graphics, while sports-inspired tops and flame-covered dresses match new VELOPHASIS colorways.

The Y2K sneaker is dipped in grey/white and orange/pink palettes, featuring glossy outlines, dual logos, and performance-enhancing sole units.

Take a closer look at PLEASURES and PUMA’s latest collection in the gallery above. It will be available on October 21 via PUMA, PLEASURES, and select retailers.

In case you missed it, Suicoke launches webstore-exclusive COZE sneaker and mule.

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Andrea Sacal Editor

Andrea Sacal is a fashion journalist and social media curator who entered the industry in 2021, serving as an editor across Hypebeast's LATAM and UK platforms for over four years. She oversees Latin American socials and aims to highlight emerging and established brands, artists, and creatives contributing to the region. Andrea also focuses on Fashion Month and frequently covers Paris Fashion Week for Hypebeast's global channels.

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