Dr. Martens' "Made Strong" Campaign Ignites a Footwear Revolution
14 diverse creatives express themselves using the 1460 boot.
Since its launch in 1960, Dr. Martens has pushed the boundaries of traditional design. Its genre-defying footwear has graced trend-setters’ feet far and wide, looking to start a new chapter with its “Made Strong” campaign.
Dr. Martens honors the 1460 boot by enlisting 14 international creatives to capture its significance. The diverse cast includes Nigerian skate crew Motherlan, Mexican singer-songwriter Niko Rubio, environmental activist Xiuhtezcatl, photographer H, performance artist Oduenyi, and more.
From London to Tokyo and New York, the creatives stand tall and proud, symbolizing the courageous crowd of 1460 wearers. They hang around their natural habitats, reflecting what creative expression means to them. The boot is showcased in knee-length, platformed, and graphic variations, establishing a new generation of boundary-breakers.
Take a closer look at Dr. Martens’ “Made Strong” campaign in the gallery above.
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