No Maintenance Expands Its In-House Designed Apparel
The LA-based brand restocks for spring before launching more original styles.
After pushing cropped Shag Cardigans, sun-faded hoodies and reworked Levi’s as the uniform for bicoastal scenesters, No Maintenance enters the next chapter of its identity with an expansion of its original designs. To kick off the year, the brand is restocking six of its best-selling apparel designs on January 25 at 2PM ET at its website.
With No Maintenance developing its main line this year, fans can expect to find archival references and arts-informed design choices in original products. The brand’s founders, Sebastian Moraga and Roe Hodgson, tap into their lengthy history with clothing when crafting their apparel— each garment includes specifically-engineered materials and subtle modifications of ‘90s styles to fit modern wardrobes.
For its Spring 23 capsule, No Maintenance brings back its Mechanic Jacket and Brushed Wool Boxed Flannel. The latter features a chain-stitched logo above the chest pocket, a rare instance of visual branding from the otherwise minimalist brand. For knitwear, the brand introduces a sun and moon motif with the ‘Sol’ Shag Cardigan while maintaining its well-loved cardigan silhouette from previous releases. Another abstract pattern can be found in its Cropped Deep Pile Fleece, which is made from custom milled fabric.
Offered in rare shades of Red, Green and Black with blank and graphic-printed options, No Maintenance is also releasing the Sun-Faded Hoodie. After sourcing around 10,000 ‘sweat’ garments in the past three years, the No Maintenance founders combined their favorite elements into this hoodie: loopback French Terry, a hand-treated dye job done in LA and slight shrinkage around the rib. Rounding out the Spring 23 Capsule, the process behind the Wax Denim pays respects to the brand’s roots: hand-sourced vintage Levi’s are over-dyed, waxed and foiled by local artisans.
Since the debut of No Maintenance’s first in-house design, a Cropped Collar Shirt, in 2021, the brand has become so ubiquitous at cool, cultural happenings that its signature design codes are easily recognized and often knocked off. The East Coast seems to be equally into No Maintenance’s designs too, with a lively crowd forming at its orange wine-fueled pop-up during New York Fashion Week.
In an era of flashy, text-heavy streetwear, No Maintenance offers an easy-to-wear wardrobe with minimalist and perfectly, slightly oversized clothes. To add its vintage-inspired styles to your wardrobe, head to No Maintenance’s website on January 25 at 11AM PT / 2PM ET.
Keep an eye on the brand’s Instagram as more items from its main line are revealed in the coming months. For more fashion news, check out the creative layering spotted in the streets at Paris Fashion Week FW23.
